Regional Channel Marketing Manager West
Regional Channel Marketing Manager West
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$ 95730 - 143594
1 Vacancy
Job Description
At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.
The Regional Channel Marketing Manager West is a key individual contributor role responsible for developing and executing regional partner marketing strategies that drive pipeline growth and strengthen partner relationships across Western North America. This role is focused exclusively on F5s regional channel partners collaborating closely with regional channel sales leadership to ensure marketing activities align with local gotomarket (GTM) priorities and field needs. The ideal candidate is a selfstarter who thrives in a fastpaced environment can translate sales objectives into actionable marketing plans and is passionate about driving measurable impact through partner marketing.
Key Responsibilities:
Regional Partner Marketing :
- Plan execute and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners.
- Align marketing programs with regional sales strategies to accelerate pipeline and generate partnersourced opportunities.
- Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption.
Field Alignment & Collaboration:
- Work closely with the Channel Sales team in the Western region including CAMs SEs and field sellers to ensure marketing activities reflect priorities and drive business outcomes.
- Act as the marketing point of contact for regional partners building strong relationships and serving as a trusted advisor on demand generation best practices.
Campaign & Program Management:
- Manage endtoend of regional partner campaigns including event sponsorships digital initiatives content syndication and lead generation programs.
- Customize marketing assets and messaging for local use cases and partner needs.
- Track campaign performance report on ROI and manage Market Development Funds (MDF) to ensure strategic investment and alignment with partner priorities.
CrossFunctional Collaboration:
- Collaborate closely with Field Marketing Managers to design and execute robust integrated marketing programs that align to key segments across North America ensuring unified messaging and maximum impact across field and channel.
- Partner with Corporate Marketing Industry Marketing and Brand to localize and amplify campaigns that support regional partner needs and market dynamics.
Performance & Reporting:
- Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals.
- Conduct postcampaign reviews to capture insights optimize channel marketing plans and share best practices.
Qualifications:
- Bachelors degree in Marketing Business or a related field.
- 58 years of B2B marketing experience preferably in the technology or cybersecurity space.
- Proven success in partner or field marketing roles with a regional focus.
- Strong project management skills with the ability to prioritize multitask and meet deadlines.
- Excellent collaboration and communication skills with a proactive and partnerfirst mindset.
- Experience with Salesforce marketing automation platforms and partner marketing tools is preferred.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be allinclusive and responsibilities and requirements are subject to change.
The annual base pay for this position is: $95730.00 $143594.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link:https://www.f5/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5 or auto email notification from Workday (ending with f5 or @myworkday.
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .
Required Experience:
Manager
Employment Type
Full-Time
