CRM Manager Perricone MD

Life at THG Beauty: Were home to marketleading websites like Lookfantastic Dermstore & Cult Beauty all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance Perricone MD ESPA Ameliorate and Christophe Robin. We partner with a network of more than 19000 influencers to ensure brands can reach their audience anywhere in the world. Its an incredibly exciting time to be joining the team!

Why be a CRM Manager at THG Perricone MD

TheCRM Manager owns the relationship and is responsible for retaining loyal highvalue Perricone MD customers.

Together with the Acquisition Customer Lifecycle Site Merchants and Brand Marketing Teams the CRM Manager will help define programs that drive loyalty and increase customer lifetime value among the brands various retained customer audiences.

The CRM Manager is the ultimate owner and gatekeeper of our customer retention programs including auto replenishment loyalty subscription boxes and direct mail. The ideal candidate is resultsfocused creative methodical and passionate about user experience communication and using data to drive insights decision making and ecommerce growth.

As a CRM Manager youll:

• Create and lead a comprehensive CRM strategy that drives revenue and delivers on key brand objectives across new product launches site promotions broadcast events auto replenishment direct mail and all other customerrelated initiatives. Maintain close relationships with internal teams to identify growth opportunities and turn data into actionable insights that drive revenue
• Develop customer journey maps and continually test and learn to refine direct customer communications
• Advise and assist the Email Marketing Manager to develop audience insights that inform email marketing programs and assist in planning and executing robust email marketing programs including seriesbased emails (welcome series loyalty abandoned cart post purchase lapsed buyer etc.
• Auto Replenishment: Build customer relationships via auto replenishment program by managing features enhancements and strategy of the program
• Direct Mail: Develop and implement strategy for direct mail campaigns to reengage lapsed customer base and drive revenue and conversion
• Subscription Boxes Program: Management of subscription box program to drive new customer acquisition and revenue
• Loyalty Program: Reestablish brands loyalty program with redesigned structure point system and point redemption scheme together with full marketing plan
• Reporting: Utilizing Google Analytics and proprietary internal systems provide regular and comprehensive updates on KPIs including conversion customer lifetime value bounce rate engagement rates auto replenishment metrics etc.

KPIs

• Maintain weekly/monthly/quarterly reporting to assess and analyze all critical CRM KPIs and metrics
• Achieve digital revenue goals measured quarterly
• Achieve annual retention goals measured quarterly
• Achieve agreed upon customer engagement KPIs
• Achieve annual auto replenishment revenue subscription and subscriber goals
• Achieve annual loyalty program member goals

What skills & experience do I need for this role

• BA or BS degree
• Minimum three years experience in ecommerce
• Experience with SQL ecommerce platforms email and CRM platforms Google Analytics Tableau Superset (or similar platform) required

Whats in it for me

• Salary: $105000 $120000
• Hybrid work schedule: 3 days inoffice; 2 day WFH
• Office Location: 55 Green St. San Francisco CA
• Medical Dental Vision plans
• 401K matched up to 5
• Generous PTO (Paid Time Off)
• Short and longterm disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands
• Many more...