Social Media Marketing Lead

Social Media & Marketing Lead

Who We Are:

Communal is a creativeminded cafe & shop with multiple locations based in Southern California. With an emphasis on caring for the local community Communal offers a full craft coffee and drink menu seasonal food offerings creativelydesigned spaces fresh flowers and curated goods.
We strive for excellence in everything we do. Its a privilege to serve a well made cup of coffee curate a collection of goods or create a bouquet that will brighten someones day. We are creativeminded people who seek whats current and innovative. We believe this creative lens forms an inspiring space that ultimately empowers our customers to pursue their own creative ideas.

We want every interaction with our customers to be kind genuine and inclusive. Creating experiences of connection is at the core of what we do. We practice hospitality to make people feel welcome. Together we form a community that cares.

Position Overview

We are looking for a passionate and detailoriented Social Media & Marketing Lead to join our team. In this role youll work closely with the Creative Director to bring our brand to life through social media marketing campaigns and other creative projects. Youll have a hand in shaping how we connect with our community tell our story and inspire customers to experience all we have to offer.

Key Responsibilities

1. Social Media Management

Assist in creating scheduling and publishing content for Instagram TikTok Pinterest and Facebook.

Engage with followers and respond to comments and messages in a timely manner.

Brainstorm and execute creative ideas for reels stories and posts to showcase our products seasonal menus staff customers and behindthescenes moments.

2. Marketing Support

Help develop and implement email campaigns newsletters and promotional materials.

Assist in creating marketing strategies and campaigns to promote events seasonal specials and promotions.

Collaborate on content for the website ensuring it reflects our brand and updates regularly.

3. Graphic Design

Create simple and visually appealing graphics for social media email campaigns and instore materials.

Assist with maintaining brand consistency across all platforms and materials.

4. Content Creation

Capture and edit photos/videos of products events and the caf environment.

Work closely with the Creative Director to bring ideas to life visually and strategically.

5. Administrative Tasks

Manage calendars for content planning and deadlines.

Organize files assets and project materials to keep workflows efficient.

6. Brand Engagement

Stay up to date on industry trends social media best practices and creative tools.

Collaborate with the team to generate new ideas for customer engagement and brand storytelling.

Qualifications

Experience managing business social media platforms (Instagram TikTok Pinterest Facebook).

Familiarity with email marketing tools (e.g. Mailchimp) and website platforms (e.g. Squarespace Shopify)

Basic graphic design skills using Canva Adobe Creative Suite or similar tools.

Strong photography/videography and editing skills. Experience using platforms likeCapCut.

Excellent written and verbal communication skills.

Highly organized and able to manage multiple projects simultaneously.

A creative thinker with a good eye for aesthetics and branding.

Preferred Skills

Knowledge of SEO and analytics tools (Google Analytics social media insights).

Experience in hospitality food or beverage industries.

Ability to work independently while collaborating effectively with a team.

Hours & Compensation

Parttime or fulltime depending on availability and experience.

Flexible schedule with potential for some remote work.

Competitive pay based on experience.

This job description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the job. Other duties may be assigned as needed.

Please attach portfolio of social media & marketing work.

Pay starts at $25 / hour depending on experience. Health benefits and 401K match with Full Time position. Candidates must be located in (or willing to relocate to) San Diego County.