Director Social Media

Position Summary:

The Director Social Media will lead efforts to creatively tell Audubons story and support our strategic plan milestones across our contemporary social media ecosystem of over 3 million followers. The ultimate goal of Audubons social media and storytelling practices is to deepen our audiences affinity toward protecting birds across the Western Hemisphere in an engaging and inspiring way.

The position serves as the inhouse expert on organic social media storytelling including setting crossplatform strategies performance metrics and desired outcomes that support Audubons overall messaging marketing and engagement strategies. The director develops and executes multifaceted social media programs campaigns and strategies to further communications advocacy and organizational brandbuilding goals. The director is responsible for managing and developing social media staff and vendors; coordinating with or setting direction for other Audubon staff and chapter leaders who maintain social media properties; leading relationships with partners; providing trainings best practices and resources for the Audubon network; and reporting on outcomes and proactively adjusting or proposing strategies and tactics.

This position is hybrid out of our New York NY or Washington DC office.

Cover letters are required.

Compensation:

Salary range based on geodifferentials:

• $130000$145000/year D.C.

• $145000$160000/year NYC (not Oyster Bay)

Essential Functions

Strategy & Brand Elevation

• Oversee development and growth of social channels for National Audubon Society and Audubon Action Fund Audubons affiliated 501(c)4 organization.

• Recommend strategies and influence organizational decisions about marketing and engagement across social media platforms directly contributing to Audubons overall marketing and engagement goals (including shaping public opinion; generating leads; fundraising; advocacy; volunteerism; and Equity Diversity Inclusion and Belonging).

• Ensure that overall social efforts work toward Audubons audience goals as defined by the strategic plan.

• Manage and execute social storytelling projects from end to end.

• Lead internal and external teams to maximize reach engagement and impact of the Audubon brand in each market.

• Establish the strategy tone and content approach across each social media channel.

• Work crossdepartmentally with colleagues in the Marketing and Communications department as well as Science; Government Affairs; Conservation; Equity Diversity Inclusion and Belonging; State and Regional Offices; Centers; Chapters; and Americas to identify and elevate cultural and environmental themes to elevate on social platforms.

• Develop execute and refine standards for community management appropriate to different channels. Monitor conversations across social media channels engage with fans/followers identify opportunities for influencer outreach and flag escalations.

• Conceptualize and develop thoughtful engaging and compelling ways to tell stories for target social audiences.

• Source and manage pipeline of content opportunities both outside of and within Audubons national network to elevate local projects.

• Lead collection and analysis of key performance metrics on social media platforms and make or recommend strategic decisions based on metric performance.

• Track and analyze digital and consumer trends and assess new technologies to determine their appropriate fit for Audubon integration.

• Partner with Audubon staff to ensure that equity diversity inclusion and belonging principles are incorporated and followed in all aspects of our work.

Staff & Organization Leadership

• Effectively supervise the social media team (three fulltime staff at the time of hiring) to maintain a powerful credible and distinctive voice for Audubon on social media platforms.

• Recommend appropriate staffing and oversee hiring for regular and fellowship job openings.

• Supervise content creation and deployment tailored for specific social media platforms and design social creative including graphics and video to support and enhance daily content and campaigns.

• Develop and implement processes and standards for social media platforms and storytelling for the entire Audubon network.

• Provide coaching and training for Audubons distributed network of communicators fellows and traditional and campus chapters including creating social media toolkits for specific topics (i.e. Audubon Photography Awards; I Bird I Vote; etc..

Budget & Administration

• Draft and manage social media budget including vendors software equipment professional budget and staff travel.

• Generate ad hoc reports featuring key performance metrics for specific campaigns and partners (i.e. Audubon Photography Awards Explore Boreal work etc..

External Relationships

• Develop and maintain relationships with key online influencers and decision makers to extend Audubons brand reach and influence.

• Contribute to the growth of Audubons marketing and media relations activities by representing the organization at digital and social media conferences and networking events.

Qualifications and Experience:

• Advanced degree or equivalent professional training in marketing communications public relations or a related field.

• 10 years of experience in digital marketing and/or social media management. An equivalent combination of education and work experience will also be considered.

• Recognized thought leader in social media space.

• 57 years of experience managing staff and agency relationships.

• Exceptional working knowledge of all contemporary social media platforms and tools including but not limited to Facebook Instagram Twitter TikTok YouTube LinkedIn Reddit Pinterest Sprout Social and other thirdparty tools.

• Demonstrated success in connecting social media activity to marketing and engagement goals such as lead generation political advocacy fundraising influencer engagement and volunteer recruitment.

• Strong research and planning background demonstrated through successful oversight of campaigns and vendor relationships.

• Demonstrated creativity in content creation and storytelling for social media channels.

• Strong writing skills pertaining to digital marketing content.

• Highly motivated selfstarter.

• Demonstrated ability to provide leadership within a network balancing needs and objectives of key stakeholders with overarching goals and ensuring good working relationships within a team.

• Impeccable professional demeanor and commitment to teaching and staff development.

• Able to work nonstandard hours including evenings and weekends.

• Demonstrated skills as a calm quick thinker and precise rapid worker.

• Commitment to continuous learning and improvement of expertise and leadership skills.

• Knowledge of and interest in conservation and birdrelated issues (including ability to recognize and write about birds) preferred.

• Commitment to Audubons organizational values of care collaboration change integrity impact and innovation.

• Demonstrated personal and professional commitment to and experience in advancing equity diversity inclusion and belonging.

• Occasional travel to attend internal and external meetings as well as to produce social media content.

National Audubon Society Competencies: This role will also be accountable to apply and develop the following competencies.

Building Trust: Take actions that give others confidence in your intentions and see you as a truthful and reliable person who follows through on promises and commitments.

Coaching: Guide and develop individuals within the organization nurturing their professional growth and enhancing performance for the future.

Decision Making: Make decisions based on comparative data and input from various sources incorporating diverse viewpoints and insights for a holistic understanding.

Leading and Facilitating Change: Be effective in guiding managing and supporting organizational or systemic transformations including considering diverse needs and perspectives.

Strategic Leadership: Demonstrate creative problemsolving skills and articulate strategic vision to help team members and the organization achieve longterm goals.

EEO Statement

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status. We are committed to a policy of nondiscrimination inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement

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