Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
About Stirista: Stirista Solutions is a Bengalurubased company providing support to Stirista (www.Stirista) a digital marketing data and technology company based in San Antonio Texas. Our employees get a chance to work on real client problems as well as provide building blocks for our new projects. You will be exposed to a series of tasks that will challenge not only your knowledge / skills but also your critical thinking and problemsolving abilities.
Join us to become a part of the culture that helped us land the Ad Age Best Places to Work award two years in a row. We are also amongst the top 15 fastest growing Marcomm agencies.
This is an opening for a fulltime position based in Bengaluru. We are currently looking for: Performance Marketing Specialist Location: Bengaluru India Experience: 3 years Responsibilities:
1. Salesforce Account Engagement (Pardot) Management:
Serve as the primary administrator for our Salesforce Account Engagement (Pardot) platform.
Build manage and optimize marketing automation workflows including leadnurturing campaigns scoring rules and segmentation strategies.
Ensure data integrity and accuracy within the Pardot platform. Stay uptodate on Pardot best practices and new features. Collaborate with sales and marketing teams to align automation efforts with business
goals.
Email Marketing Campaign :
Set up and deploy email marketing campaigns within our (ESP) Manage email list segmentation and targeting to ensure relevant messaging. Implement A/B testing to optimize email performance. Ensure compliance with email marketing regulations (e.g. CANSPAM GDPR).
Performance Reporting and Analysis:
Develop and deliver regular reports on key email marketing KPIs (e.g. open rates clickthrough rates conversion rates).
Analyze campaign performance data to identify trends insights and areas for improvement.
Proactively identify opportunities and develop strategic recommendations to improve campaign performance and achieve marketing KPIs.
Present clear and concise reports on email marketing results insights and recommendations to key stakeholders.
Strategic Thinking and Initiative:
Contribute creative ideas and strategies to help the team meet or exceed marketing KPIs.
Stay informed about industry trends and emerging technologies in marketing automation and email marketing.
Collaboration and Communication:
Work closely with other members of the marketing team to ensure integrated campaign .
Communicate effectively with stakeholders regarding campaign status and performance.
Optional HTML/CSS Support:
Utilize HTML and CSS skills to troubleshoot email rendering issues and potentially assist with template modifications (nice to have).
Requirements:
1. Bachelor’s degree in Marketing or equivalent with 3 years of experience in digital marketing or lead generation
2. Prior experience with marketing company or B2B organization preferred 3. Good communication skills to be able to collaborate with the entire team 4. Selfstarter with the ability to work independently as well as within a team preferred 5. Must be resultdriven with excellent problemsolving skills 6. Flexible to work during US work hours 7. Familiarity with marketing automation tools (Pardot) marketing analytics tools (Google
Analytics Google Tag Manager) search engine marketing tools (Semrush) HTML and CSS is an added plus
Employment Type
Full Time
