Solutions Architect - CRM Remote

As the CRM Solutions Architect you will focus on developing personalized crosschannel solutions integrating data business rules and ML models across touchpoints and delivering a dynamic relevant customer experience.

You will report to the Senior Manager of Solutions Architecture.

Youll have the opportunity to:

• Lead solution workshops and develop detailed business functional and technical requirements.
• Guide collaboration and understanding across teams translating strategic vision into capability models and solution design approaches presentable to business and technical teams.
• Develop data models data transformations data structures data flows and process flows for communication and use within internal business and technical groups to support CRM marketing audience and taxonomy creation for on and offproperty efforts.
• Design and develop data process and software solutions that enhance and integrate with the Experian Consumer Services (ECS) marketing and ad technology stack.
• Collaborate with developers data engineers and product and marketing teams for endtoend solution design and technical implementation of:
  • Personalized customer journeys automated trigger messages and marketing campaigns.
  • Signal generation and tagging across the D2C platform.
  • Data permissioning optin/out compliance.
  • Audiences and taxonomies.
  • Initiatives which support the orchestration of audiences for 1st and 3rd party usecases.
• Present solution designs including implementation cost/effort and benefit estimates.
• Ensure datadriven decisionmaking and solution architecture are informed by analytics KPIs and measurable outcomes.
• Conduct build vs buy assessments develop cost/benefit analysis and present solution approach options.
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/datadriven customer communications.
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools.
• Participate in an oncall rotation. Accommodate Pacific workday hours (with some flexibility provided).

Qualifications :

Your background:

• 5 years of marketing technology and customer data solutions architecture experience.
• Expertise with enterprise customer data ESP Ad Tech and personalization technology and solutions.
• Advanced expertise in customer journey development campaign management and marketing platform implementations.
• Knowledge of largescale customer data and digital marketing technology domains.
• Advanced data development skills in SQL Python and API integrations.
• Experience with concepttolaunch solution design and of multichannel digital marketing and CRM programs.

Benefits/Perks:

• Great compensation package and bonus plan.
• Core benefits including full medical dental vision and matching 401K.
• Flexible work environment ability to work remotely hybrid or inoffice.
• Flexible time off including volunteer time off vacation sick and 12paid holidays.

Additional Information :

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Worlds Best Workplaces 2024 (Fortune Top 25 Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

#LIRemote

This is a remote position.

Remote Work :

Yes

Employment Type :

Fulltime