Senior Data Analyst
Senior Data Analyst
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1 Vacancy
Job Description
Primary purpose :
Drive datadriven decisionmaking processes optimize digital products and enhance the overall user experience through comprehensive data analysis. Leverage web analytics GA4 event tracking and SQLbased insights to optimize business performance. Implement analytics solutions manipulate data for indepth insights and create compelling visualizations for reporting and decision support.
Key roles and responsibilities :
Data Analysis and Insights Generation:
- Analyse large volumes of clickstream web and CRM data using advanced SQL and web analytics tools to generate actionable insights for product marketing and commercial teams.
- Conduct deepdive analysis on user behaviour engagement trends and conversion metrics across digital platforms.
- Present and analyse critical business metrics for the monthly EXCO report and engage regularly with management to drive datainformed decisions.
Data Engineering and Manipulation:
- Perform data wrangling cleansing and transformation to ensure accuracy and reliability in reporting.
- Handle unstructured data and integrate information from various sources including GA4 SQL databases and thirdparty APIs.
- Develop advanced data models to support predictive analytics and segmentation strategies.
- Define Schema Requirement Definitions (SDR) for GA4 custom events to ensure accurate event tracking and measurement.
Web and Digital Analytics:
- Utilize Google Analytics 4 (GA4 Google Tag Manager (GTM) and Looker Studio to track and analyze website and app performance.
- Monitor and optimize web conversion funnels user journeys and engagement metrics across digital platforms.
- Supporttoolsto optimize user experience and digital product performance.
- Ensure effective tagging and tracking strategies for new feature releases and marketing campaigns.
Data Visualization and Reporting:
- Build and maintain business performance dashboards for automated reporting on key KPIs using Google Looker Studio and Microsoft Power BI.
- Enhance funnel reporting for both buyer and seller journeys enabling detailed ecommerce performance insights at the product level.
- Develop realtime data reporting frameworks for operational and strategic decisionmaking.
Collaboration and Stakeholder Communication:
- Work closely with crossfunctional teams (Product Marketing Technology and Commercial) to align analytics efforts with business objectives.
- Act as the primary point of contact for data analytics initiatives translating complex findings into actionable business recommendations.
- Provide training and mentorship to junior analysts on best practices in data analysis web analytics and reporting automation.
Education experience attributes
Knowledge Skills and attributes:
- Expertise in Advanced SQL for data extraction transformation and performance optimization.
- Strong proficiency in Google Analytics 4 (GA4 Google Tag Manager (GTM) Looker Studio and Microsoft Power BI.
- Handson experience with schema design for GA4 custom events and data layer implementation.
- Knowledge of A/B testing methodologies and platforms such as Firebase Optimizely or similar.
- Familiarity with Snowflake Azure Databricks and Python/R for advanced analytics is a plus.
- Proficiency in Microsoft Excel Google Sheets and data visualization tools.
- Excellent analytical skills with a proven ability to translate complex data sets into meaningful insights.
- Strong business acumen and ability to communicate findings to both technical and nontechnical stakeholders.
Education :
- Bachelors degree in computer science Statistics Mathematics Economics or related field.
Experience :
- 5 8 years of proven experience in data analytics digital analytics and business analytics.
- Experience in website and mobile app analytics including GA4 custom event tracking and reporting.
- Experience writing Schema Requirement Definitions (SDR) for GA4 events.
- Advantageous: Experience with Snowflake Azure Databricks Firebase A/B testing Optimizely Google Tag Manager and Python/R.
Required Experience:
Senior IC
Employment Type
Full-Time
