B2B Product Marketing Manager NA

The Visa Direct NA Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for Visa Direct. The product marketer will support fullfunnel B2B marketing strategy working closely with crossfunctional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation. This role requires both strategic and creative thinking with excellent project management communication and collaboration skills.  

Seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building highperforming marketing programs and a proactive solutionsoriented mindset.

Responsibilities: 

• Develop the B2B marketing strategy for key audiences collaborating closely with product sales teams internal and external agency partners
• Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy.
• Produce sales materials such as product sell sheets pitch decks FAQs demos videos technical slides and other assets that enhance client conversations. 
• Lead the of key tactics to generate leads marketing campaigns leveraging Visas paid owned and earned channels
• Organize measurement lead management and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
• Support activities around key events and develop bespoke activations to help drive our sales efforts
• Manage the marketing budget and assist with the annual planning process

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications:

5 years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD degree

Preferred Qualifications:

57 years of experience in B2B product marketing
Strategic thinker with a resultsoriented mindset that approaches challenges with thoughtfulness drive flexibility and appropriate urgency
Strong planning organizational attention to detail and problemsolving skills
Trackrecord managing B2B marketing campaigns leveraging martech to conduct and optimize marketing efforts
Honed storytelling capabilities with outstanding written and verbal communication skills
Strong collaborator eager to add new ideas with an open mind and roll up their sleeves to execute
Experience managing relationships with partners suppliers and vendors

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 510 of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132300.00 to 172000.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on jobrelated factors which may include knowledge skills experience and location. In addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Fulltime