Head of Web Digital Experience
Head of Web Digital Experience
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Job Description
The Growth Marketing team at Posit is looking for a dynamic Web & Digital Marketing Leader to own and optimize our digital properties programs and sites. This role requires a strategic thinker who can balance a forwardlooking digital roadmap leveraging AI and automation with operational excellence to drive measurable growth.
The ideal candidate brings a diverse background in web strategy UI/UX QA web analytics conversion optimization content strategy and digital promotions consistently delivering highROI results with speedtomarket and minimal technical debt. This person will play a pivotal role in shaping Posits digital growth strategy while being handson in . This also requires providing strategic guidance and coaching web development resources ensuring seamless collaboration with agencies and crossfunctional teams to deliver highquality scalable digital experiences.
Were looking for a curious and adaptable leader who thrives on learning stays ahead of emerging digital marketing trends and embraces new technologies and best practices to drive innovation and web excellence.
What you will own:
- Ensure an engaging endtoend web experience on posit aligning with acquisition/crosssell growth messaging and brand awareness goals
- Live and breathe conversion rate optimization; utilize web analytics sales funnel data A/B tests to optimize website conversions and measure webattributed performance
- Create workflows for dynamic content hubs internal linking and programmatic SEO
- Increase the global web presence of Posit through the activation of content engineering workflows and digital programs
- Proactively create and fine tune user and accountbased personalization and audience targeting to maximize website conversion potential from all channels
What you will assist with:
- Build scalable content system in collaboration with Product Marketing Creative Ops and 3rd parties
- Maintain build integrate and refresh the WebTech stack per the most current business need ROI and financial guidance along with RevOps and Finance team
- Establish and manage highly collaborative relationships with stakeholders and dependencies across the organization including but not limited to Demand Generation (DG) Marketing Operations (MOPS) Creative Developer Relations (DevRel) Product Marketing (PMM) Product Management Legal and IT
What will you learn:
- Effective communication in daytoday exchanges status/performance reporting initiative/strategy presentations and forecasting
- Strong analytical and problemsolving skills
- Curious to innovate and use the power of AI in daytoday and longterm planning
- Be at the forefront of building interactive AIready content ecosystems for Posit
- Familiarity with Product Led Growth (PLG) is a plus
- Understanding of the Open Source community and the Data Science audience and buyer is a big plus
A bit about you:
- 810 years of experience in B2B SaaS web and digital marketing
- Experience in enterprise content management systems and digital marketing
- Proficiency in the technical knowhow of digital marketing tools content marketing SEO UX and web infrastructure
- Proven track record in building and scaling highimpact web and digital initiatives with a project management mindset
- Experience in customizing web analytics data capturing and reporting is highly preferred
- Experience in WebTech and/or MarTech is preferred e.g. AI tools Marketo VWO Google Tag Manager LeanData Drift/Qualified etc.
- Ability to operate in fastpaced environments and identify/define frameworks in ambiguity
Within 1 month youll
- Familiarize yourself with Posit business product offerings and meet key stakeholders and business partners
- Run an audit of posit and other digital tools in play. Understand our content marketing approach and promotion channels
- Get an understanding of the current KPIs and goals digital marketing landscape and performance by channel
- Explore the various channels that get activated during by aligning and communicating with growth marketing peers
- Understand our Martech web stack and identify gaps if any
Within 3 months youll
- Be an active participant and lead the website transformation project. Understand the integrations and partnerships needed for a successful website project
- Work with PMMs DevRel Creative and other stakeholders on messaging narrative design and branding aspects of the website
- Work with peers in Marketing and Sales on understanding gaps in the digital landscape and how the web and digital channels can be optimized for maximum conversion
- Plan and initiate production of at least a series of AIpowered content supporting a key campaign and weaved into sales motions
- Develop a comprehensive website project plan with clear timelines defined ownership and key deliverables to ensure alignment efficiency and successful
Within 6 months youll
- Be ready to unveil the new website at our User Conference posit::conf(2025
- Create a robust and repeatable content engineering framework in partnership with key stakeholders
- Own web analytics and metrics and create KPIs for web performance content creation and engagement
- Ensure there are no lead leakages from the website to Marketo and SFDC and work with peers in marketing to craft that ideal journey for our leads
- Identify timeconsuming repetitive content creation tasks that AI can handle. Whether its generating blog drafts landing pages or conducting keyword research use automation to focus on creative and strategic initiatives
- Monitor analyze and report on digital performance metrics using insights to refine strategies improve user experience and drive measurable growth
Within 12 months youll
- Drive measurable and impactful web and digital content framework through flawless and a sense of urgency
- Review website metrics and optimize as needed. Expand into other web properties based on organizational direction and business priorities
- Review campaign efficiencies and content strategies and find gaps that can be narrowed
- Align with customer/partner/channel partners to produce joint marketing content with clear goals
- Plan 2026 goals using data and insight from 2025 campaign and results
Posit offerscompetitive compensation with extensive humanfirst peoplefocused benefits to prioritize your personal and financial wellbeing. Individual pay decisions are based on a number of factors including qualifications for the role experience level and skillset. This hiring range reflects base salary and assumes that the job will be performed in the United States.
Working at Posit:
- We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.
- We prioritize giving ourselves focus time to get deep work done. We minimize meetings and attempt to operate asynchronously.
- We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills influence and leadership as a result of working at Posit.
- We operate under a unique sustainable business model: We have over 50 of our engineering dedicated to creating free and open source software. We are profitable and we plan to be around decades from now.
- Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation which means our opensource mission is codified into our charter. As a result our corporate decisions balance the communitys interests customers employees and shareholders. Hear more about why we think this matters here.
Notable:
We offer competitive compensation with extensive humanfirst peoplefocused benefits to prioritize your personal and financial wellbeing. These benefits apply to fulltime positions only.
- 100 of medical dental and vision insurance premiums are covered for employees and their families! Fertility and genderaffirming healthcare is included in all of our plans.
- Supplemental mental health and wellness benefits are available via Ginger even if you dont opt in to our insurance plans including Ginger for teen family members.
- Posits genderneutral paid parental leave policy covers all new parents including foster and adoptive parents.
- All fulltime employees are eligible for 401k enrollment starting on day one.
- After six months of employment Posit provides a substantial yearly match to employee 401K contributions.
- An annual profitsharing bonus for employees recognizes our teams contributions to company performance across the year.
- We are a 100 distributed team. You are also welcome to come into our Boston office.
- We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.
- Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development wellness financial health charitable giving and remote work support.
- We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.
Are you excited about this role but not sure if your experience aligns with every qualification in the job description Thats okay. We know multiple perspectives are essential for a thriving organization and wed still love to hear from you!
Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds cultures genders experiences abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed.
Posit Software PBC participates in the federal EVerify program which confirms employment authorization of newly hired U.S. based employees. EVerify is not used as a tool to prescreen candidates and is only initiated upon hire.
EVerify Participation Notice (English/Spanish)
Right to Work Notice (English/Spanish)
#LIREMOTE
Required Experience:
Director
Employment Type
Full Time
