Buyer Digital
Buyer Digital
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Job Description
Job Description:
Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day consistently in every market. We are entirely focused on delivering better business results through optimization creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
The Digital Buyer supports clients in delivering best in class digital strategies andperformance driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager the Digital Buyer manages paid search and social programs for major clients plus supporting other teams as necessary. The role includes management of Search and Social evergreen campaigns plus recurring promotional campaigns throughout the year. The Digital Buyer will execute campaigns from end to end including strategy optimization reporting and billing. The opportunity requires dedication motivation and the desire to hit the ground running and build a strong performance media program.
Performance Media
Execute Search campaign strategies analyze campaigns performance and perform optimizations
Make credible strategic recommendations that drive clients business objectives and identify and resolve problems in a clientcentric environment
Provide accountability for pacing and managing account budgets
Providing regular input of ideas for best practices and adoption of new features or processes
Helping to create and deliver campaign overview reports in a timely fashion
Proactively find new ways to build the clients business and grow the account
Master and maintain knowledge of clients business competition and latest industry news and trends
Continually learn and enhance skills related to performance media methodologies and platforms
Account Management:
Supports media team in management of client digital media delivering key data / budgets / details as needed
Builds relationships with clients where relevant; sets and manages expectations of client and internal teams especially to ensure optimal time scale to deliver quality work and service
Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner understanding and communicating under/over delivery to Digital Media Manager and Account Team
Research:
Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends
Qualifications
Postsecondary Degree or Diploma in Media Advertising Business Administration Marketing or related field.
A minimum of 2 years of media planning and/or buying experience focused on digital channels Search Social Display and Programmatic.
Knowledge and handson experience with media planning and buying tools
Strong to advanced level MS Office skills: Excel Outlook PowerPoint etc.
Must be able to work with cross functional teams and multiple stakeholders.
Aptitude for priority management where it concerns managing multiple deliverables/work streams.
Ability to organize ideas and present back information logically and sequentially.
Understanding of how Paid Search / SEM interacts with Display Media Paid Social and other traffic types
Google Analytics and AdWords Bing Ads Certifications and understanding of Display Mobile Video and Shopping advertising is beneficial
Additional information
The salary range for this position is$50k$55k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience knowledge and skills.A range of medical dental RRSPpaid time off and/or other benefitsalso are available to all permanentemployees.
We know through experience that different ideas perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentEmployment Type
Full-Time
