Sr Manager Advanced Analytics Insights

Job Summary

The Senior Manager Advanced Analytics & Insights is a hybrid role requiring 50 onsite presence. As a member of the US Commercial Excellence team reporting into the Director of Commercial Analytics & Insights this individual will lead and execute Advanced Analytical Projects utilizing Statistical Methods to support key Marketing and Sales strategic objectives. Acting as a strategic partner to Sales Marketing Forecasting and other crossfunctional teams the Senior Manager will play an instrumental role in providing complex analytics to address key business questions. Key Responsibilities include (but not limited to):

• Perform handson analytics utilizing Statistical Modeling Techniques such as Regression Analysis ANOVA ANCOVA Test/Control TimeSeries Analysis Cluster Analysis Decision Trees utilizing advanced analytics tools like SAS R SQL Python etc.
• Utilize their expertise to executing projects involving Promotion Response Evaluation/Modeling Portfolio Optimization Forecasting and MarketMix Modeling to evaluate the impact of various promotional tactics & marketing campaigns.
• Lead & support projects in the arears of Business Performance Analytics Sales Force Optimization ROI/Impact Analysis on Marketing tactics Forecasting Digital Marketing Analytics and Market Research.
• Collaborate with Sales Operations and Data Strategy teams to enhance CRM systems and data warehouse roll out new initiatives and support targeting and sales contests for the Field Sales team.
• Collaborate with all the key Business Stakeholders to Identify KPIs for various initiatives and deliver actionable insights through BI reporting tools.

A strong business acumen in the US Vaccines Market Advanced Analytics & modeling skills Knowledge of Pharmaceutical Data Sources and excellent communication leadership & project management skills are critical for this position.

Principal Accountabilities

Advanced Analytics Skills

• Lead projects that employ advanced statistical modeling analysis & methodologies to deliver actionable insights supporting Sales & Marketing leadership in evaluating the impact of various marketing tactics and campaigns through ROI (Return on Investment) measurement thereby enabling datadriven decisions to optimize promotional spending.
• Present complex analyses and key insights in a clear digestible format that facilitates strategic and tactical decisionmaking.
• Develop innovative methodologies using advanced statistical analytics techniques such as regression clustering decision trees timeseries analysis and neural networks to help address complex business challenges.
• Serve as a Data Scientist with handson expertise in tools such as SAS R Python and Power BI.
• Design and implement a forwardthinking advanced analytics strategy to guide and enhance US commercial strategy and tactics.
• Support the design and evolution of the strategic forecasting strategy and process for Seqirus North America delivering shortterm forecasts throughout the year.
• Identify appropriate data to support analytics solutions and translate information into actionable insights for strategic decisionmaking.
• Continuously evaluate and deploy the right vendors tools methodologies and analytical techniques to ensure bestinclass timely and costeffective outputs.
• Deliver highquality timely and actionable insights that identify opportunities and risks translating them into clear recommendations with associated business implications.

Sales Force Effectiveness

• Lead initiatives related to Sales Force Sizing and Optimization ensuring alignment between brand strategies and overall business goals.
• Lead the annual Segmentation and Targeting process to align business objectives and implement targeting strategies for Field Inside Sales and NonPersonnel promotion channels.
• Collaborate with Sales Marketing and Sales Operations to develop monitor and report on key performance indicators through custom analysis and reporting/dashboards.
• Partner with Sales Enablement & Data Strategy to provide inputs to evolve and enhance the CRM system reporting and other enablement tools to ensure alignment with strategic portfolio goals.
• Lead and conduct Sales Force Effectiveness (SFE) studies using a combination of market research techniques and secondary analytics.
• Monitor and evaluate sales performance metrics providing insights and recommendations to drive business and improve overall sales effectiveness.

Leadership and Management

• Act as a strategic partner to franchise marketing teams and contribute as a member of the team.
• Identify initiatives and projects independently providing analytics solutions for key strategic needs/questions to support the full book of business in the US.
• Utilize excellent communication skills to influence and provide recommendations to Sales and Marketing leadership driving strategic decisionmaking through the synthesis of analytical results into actionable insights.
• Identify lead and perform analytical projects ranging from simple strategic business analytics to complex advanced analytics using statistical methodologies.
• Partner with crossfunctional teams such as Data Strategy IT Sales and Marketing to align on goals and successfully launch and scale new capabilities.
• Continuously research emerging technologies and propose innovative stateoftheart solutions to enhance the insights generation process through analytics.

Performance Reporting & Dashboards

• Support the design of robust performance reporting and dashboards by identifying key performance indicators to monitor and measure the success of the North America commercial business.
• Think through the lens of the customer to identify KPIs that track the effectiveness of various initiatives translating data/KPIs into actionable insights and providing strategic recommendations to stakeholders.
• Collaborate with Sales Enablement to identify evolve and propose new and appropriate data sources/metrics to enhance the insights generation process.
• Lead guide discussions and influence Sales and Marketing leaders on the actionable use of insights to support decisionmaking.
• Partner strategically with Marketing leadership to develop dashboard solutions that monitor and measure the success of various marketing tactics and digital marketing platforms.
• Support initiatives involving the validation of vendor data sources to improve the end product.

JOB CRITERIA

Scope/Accountability

• Identify lead and execute analytical projects to drive Commercial Business.
• Lead Sales Force Effectiveness projects including Segmentation & Targeting exercise.
• Lead discussions on the reporting needs identifying & propose KPIs essential for tracking performance
• Identify vendors & data sources to be used for various analytical projects to provide insights that matters

Impact/Influence/Liaison

• Impact commercial decisions based on rigorous and insightful analyses of internal and external data
• Influence product growth with accurate targeting and alignment
• Influence the decision making for the Marketing spend on the promotions & tactics.
• Contribute to other peer led strategies such and CS Data Strategy IT Training and Business Operations
• Contribute to build longterm digital analytics strategy and measurement of KPIs

Key Relationships

• Sales and Marketing
• Sales Enablement Training Forecasting and Business Operations
• I&T
• Finance
• Legal and Compliance
• External vendor relationships as they relate to data procurement and analysis consulting resources and sales operations systems

Decision Making

• Lead discussions to provide actionable insights & recommendations to drive business and potential future growth
• Align analytics to the Business Strategy and Brand Objectives pillars to ensure its impact on bottomline
• Influence key stakeholders to make necessary business decisions to complex business challenges at hand through the power of analytics
• Lead the conversations to help identification of KPIs for Sales and Marketing dashboards to help focus on desired areas of business

Innovation

• Develop new stateofart methodologies and innovative analytics to drive business
• Onboard new data sources and technology platforms that can enable powerful insights generation
• Benchmark with industry best practices as they relate to commercial analytics and insights generation

Knowledge Skills & Competencies

• Expert level advanced analytics skills understanding techniques including regression clustering decision trees timeseries analysis neural networks etc.
• Familiarity with Analytics tools across industry with expert level handson skills with at least one (e.g. SAS R Python Advanced MS Excel Power BI etc.
• Experience partnering with commercial organization to understand sales & marketing challenges & ability to deliver analytical solutions.
• High impact leadership skills including setting a clear vision and strategy communicating to stakeholders driving urgency and results.
• Working knowledge of CRM Platforms such as Veeva Salesforce preferably Veeva.
• Interpersonal skills and the ability to collaborate successfully and build relationships with internal teams vendors and agencies.
• Project management skills leading projects start to finish. Ability to lead crossfunctional projects without influence.

Minimum Education Requirements

• Bachelors degree or above in Analytics/Mathematics/Statistics/Computer Science or related/relevant discipline) required
• Masters degree or MBA preferred

Minimum Experience Requirements

• 7 years relevant experience in Commercial Analytics Forecasting Advanced Analytics and Market Research
• Pharmaceutical or biotech experience strongly preferred (Vaccines Experience is preferred).
• Proficiency in analytics tools across industry with expert level handson skills with tools like SAS R Python Advanced MS Excel & MS Office Power BI etc.
• Advanced analytic skills understanding techniques including regression clustering decision trees timeseries analysis neural networks etc.
• Experience diagnosing and resolving complex issues through analytics & insights
• Expertise on pharmaceutical data sources from IQVIA such as DDD One Key Claims Data etc. and other data vendors.
• Proven ability to manage multiple projects and meet challenging deadlines

Our Benefits

CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits from health care to financial protection so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family need help paying for emergency back up care or summer camp looking for mental health resources planning for your financial future or supporting your favorite charity with a matching contribution CSL Seqirus has many benefits to help achieve your goals.

Please take the time to review our benefits site to see whats available to you as a CSL Seqirus employee.

About CSL Seqirus

CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.

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