Marketing Associate - Craft Education

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider Craft Education as the next step in your career.

Craft Education is on a mission to solve skilled labor shortages by powering workbased learning pathways for all.

At Craft were revolutionizing the apprenticeship degree combining onthejob learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product Craft Connect helps organizations administer apprentice degree programs and address missioncritical data and reporting needs. Through the same platform Craft is also transforming how onthejob learning converts into academic credits.

Our team of technology education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.

If youre looking to join the workbased learning revolution wed love to talk with you. At Craft youll have the opportunity to solve hard problems in a highgrowth startup environment and make a lasting impact on the future of education and workforce development. We couldnt be more excited to advance this work as a team of innovative collaborative and missionoriented professionals we hope youll consider joining us.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $54800.00 $82200.00

Job Description

The Marketing Associate B2B SaaS Enterprise is responsible for supporting content development campaign and lead generation efforts to engage enterprise decisionmakers. This role involves creating and managing marketing materials such as blog posts case studies and white papers as well as optimizing multichannel campaigns across email social media and digital advertising. The associate will conduct market research and competitive analysis to refine messaging strategies assist in sales enablement by developing collateral for the sales team and support event planning for webinars and industry conferences. Additionally they will track marketing performance metrics providing insights to enhance campaign effectiveness and audience engagement.

• Content Development and Management: Support the creation and management of marketing content such as blog posts white papers case studies and infographics tailored to enterprise audiences focusing on thought leadership and product value.
• Campaign and Optimization: Assist in executing multichannel campaigns across email social media and paid advertising optimizing them based on performance data to reach enterprise decisionmakers effectively.
• Market Research and Competitive Analysis: Conduct research to understand the enterprise SaaS market identify target customer segments and analyze competitor activities translating insights into actionable marketing strategies.
• Lead Generation and Nurturing: Collaborate on initiatives to attract and nurture leads through topoffunnel and midfunnel campaigns aligning messaging with key enterprise buyer personas and pain points.
• Sales Enablement Support: Work closely with the sales team to produce collateral like pitch decks onepagers and product sheets that highlight the unique value propositions for enterprise customers.
• Event Support and Coordination: Assist with the planning and of webinars conferences and industry events aimed at building brand awareness and establishing credibility among enterprise prospects.
• Reporting and Data Analysis: Monitor marketing performance metrics generating reports and insights that guide campaign adjustments and strategic decisionmaking.
• Content Distribution and Channel Management: Assist in managing and distributing content across digital channels optimizing each piece for SEO and tracking engagement to refine distribution strategies.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. This documents contents or related job requirements may change at any time with or without notice.

Qualifications

Marketing Knowledge and Skills

• Solid understanding of marketing principles and familiarity with digital marketing tactics.
• Basic knowledge of content marketing SEO and lead generation best practices.

Social Media and Digital Advertising

• Familiarity with LinkedIn Google Ads or other digital ad platforms for enterprise audience targeting.

Copywriting for B2B and Technical Products

• Ability to create engaging technical copy that resonates with enterpriselevel buyers.
• Graphic Design and Content Creation Skills including familiarity in design software like Adobe Creative Suite or Canva for creating marketing collateral.

Strong Communication and Writing Skills

• Proficiency in writing and editing especially for creating marketing content like blog posts case studies and email copy tailored to an enterprise audience.
• Ability to simplify complex ideas and convey technical information effectively.

Analytical and DataDriven Mindset

• Basic knowledge of data analysis with the ability to interpret campaign metrics and identify trends.
• Experience with tools like Google Analytics CRM platforms or marketing automation software (e.g. HubSpot Marketo).

Organizational and Project Management Skills

• Ability to manage multiple projects simultaneously with attention to detail and adherence to deadlines.
• Experience with project management or collaboration tools like Asana Trello or Monday.

Education

• Bachelors degree in marketing or related field or equivalent experience

Experience

• 2 years of experience in performance / growth marketing of SaaS products to B2B or ideally B2B2C customers

Experience in Lieu of Education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications

• Experience in startup environment or launching new product in a larger company
• Experience marketing edtech or future of work technology products
• Experience marketing corporate LMS employee upskilling / L&D products
• Experience marketing data analytics or reporting & compliance products
• Advanced Data and Analytics Skills
• Familiarity with advanced analytics platforms (e.g. Tableau Power BI) or ability to analyze data using spreadsheets or SQL.
• Knowledge of Marketing Automation and CRM Tools
• Handson experience with platforms like HubSpot Salesforce or Marketo for campaign management lead nurturing and reporting.
• Understanding of the Buyers Journey for Enterprise Sales
• Insight into the enterprise buyers journey and knowledge of ABM (AccountBased Marketing) tactics.
• Event Planning Experience
• Experience supporting events whether virtual or inperson is valuable for coordinating industry conferences and webinars.

Work Location

Work location is determined by role and business needs. In addition to our headquarters in Salt Lake City UT we have several satellite locations across the US. Senior leadership administrative functions and technology teams are typically assigned to work in one of our office locations. While this position will begin with a Remote/WorkFromHome designation this position will work InOffice once a dedicated space in Nashville TN is established.

#LIMM1

Position & Application Details

FullTime Regular Positions (classified as regular and working 40 standard weekly hours): This is a fulltime regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not allinclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.