Manager Media
Manager Media
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$ 91058 - 118375
1 Vacancy
Job Description
The SPE Media Manager is accountable for creating bestinclass strategic and integrated media campaigns for Sony Pictures film releases across theatrical and home entertainment. This individual will work closely with their respective Media Director and VP in campaign development creative ideation inhouse/agency communications and the onboarding of new technology and processes.
The expectation for the Media Manager is that they will have an intimate holistic knowledge of their assigned Media Campaigns and because of this they will be able to support the Director of Media across every element of each campaign. This includes working in collaboration with the internal media team the internal performance media group crossfunctional marketing teams the media agency and outside third parties including publishers networks promotional outlets audience platforms and data & technology partners. They will also be responsible for helping the Director and VP create presentations for internal marketing management as well as external filmmakers.
In addition they will be responsible for funneling daily feedback and insights to the media agency providing campaign performance reporting and analysis managing film budgets working alongside Operations to incorporate creative rotations and implementing daily campaign optimization recommendations.
CORE RESPONSIBILITIES
30 1. MEDIA PLAN : Manage the comprehensive media plan and creative deliverables (including digital broadcast radio OOH etc) to make sure they are planned and delivered based on given strategy parameters and are executed and optimized throughout the life of the campaign.
20 2. CRAFTING & PRESENTING: Design and deliver visually compelling presentation decks for media campaign strategies and tactics tailored for senior management internal marketing teams and external stakeholders. Prepare and present detailed media briefs to internal teams/agency partners. Create additional decks as needed to present media POVs across the media landscape.
10 3. BUDGETS & BILLING: Keep track of weekly budgets for theatrical and home entertainment campaigns pre during and post flight. Communicate with internal finance teams on monthly campaign spending and with agency finance team on campaign billing on a monthly basis. Pull PO#s as needed for internal marketing teams agency teams and agency as needed. Track media/digital fees and confirm allocations per campaign with internal teams.
10 4. CAMPAIGN REPORTING: Work with the agency and performance media group to analyze digital media plan reporting on a regular basis and communicate findings to the Media team as well as other internal marketing teams (Creative Digital Marketing Research etc..
10 5. AGENCY RELATIONSHIP: Collaborate with the media agency by participating in regular planning sessions sharing research and relevant film updates conducting brainstorm sessions providing feedback on each campaigns media plan and helping manage deliverable and deadline expectations.
10 6. CAMPAIGN STRATEGY: Develop integrated campaign strategy (including target audience flighting data strategy etc. and identify media partnerships and custom promotional ideas that deliver against defined parameters across the full life cycle of a film (from theatrical all the way through home entertainment).
5 7. COLLABORATION WITH GREATER MARKETING ORGANIZATION: Build cohesion between all groups within the Sony Pictures Marketing department. This includes working with brand publicity creative research etc. to ensure strategic alignment. For example being able to collaborate ideate and communicate with groups that are not experts in Media to create largescale crossdepartmental activations.
5 8. MISCELLANEOUS: Track evolving industry trends across platforms (digital social broadcast OOH experiential etc. and AI with an emphasis on creative innovation platform updates and shifts in consumer behavior/media landscape. Analyze marketing and media campaigns from competitive titles (theatrical streaming TV and home entertainment).
KNOWLEDGE SKILLS and ABILITIES
Knowledge of:
- 24 years of holistic media planning and buying across all channels including Digital Television Radio OOH etc.
- Media Math including GRPs/TRPs CPMs CPCs CPVs CPEs and Reach/Frequency
- Agency and/or Studio experience a plus
- Experience in theatrical and home entertainment marketing a plus
- Partner/Publisher landscape including the following categories: Network Cable Entertainment Sports Social Video Programmatic Search Display OTT/FEP Connected TV etc.
- Previous exposure to toplevel upfront buying strategies and negotiation tactics
- Audience measurement methodologies by media type (across Television Streaming Television Digital Radio Outdoor etc.
- Reporting Tools including iSpot ComScore Datorama DoubleClick Facebook Insights Google/YouTube Analytics is a plus
- Third party ad verification partners to monitor and optimize media (i.e. IAS MOAT DoubleVerify) is a plus
- Big data and advertising technology including 3rd party adserving and tag management solutions data management platforms and audience buying platforms
Skilled In:
- Selfstarter with high level of initiative and ability to prioritize/juggle various initiatives
- Passionate committed with a high level of energy
- Strong sense of ownership and urgency
- Eagerness to learn and grow
- Excellent written oral communication and effective team building skills
- Strong presentation skills and ability to confidently communicate key points/learnings to audiences with various levels of media proficiency
- Proficient in Microsoft Office (Word Excel PowerPoint Outlook Teams)
- Must have an open communication style which takes into account managing expectations with multiple stakeholders
- Must have excellent organizational skills
- Having a genuine love and passion for movies/entertainment marketing and be an avid consumer of various media types and content
Ability To:
- Analyze interpret and apply data to improve media performance to positively impact box office home entertainment sales and (depending on the project) television ratings results
- Manage multiple projects set priorities and meet deadlines in a very fastpaced everchanging environment
- Strategically think and apply high attention to detail
- Think outside the box and create compelling stories to connect consumers to entertainment brands
- Work collaboratively and enthusiastically in a team environment
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Manager
Employment Type
Full-Time
