Digital Marketing Manager fmd - Amstelveen

• Develop and implement digital marketing strategies (SEO PPC social media email)
• Manage social media channels including paid advertising influencer collaborations and brand campaigns with regular performance analysis
• Manage the paid media strategy and budgets for all hotels
• Oversee content strategy including training programs to enhance propertylevel social media presence
  1. Development of onproperty content champion program and training
• Act as brand guardian for hotels and sales teams ensuring alignment with guidelines and support with marketing tools
• Support eCommerce initiatives across all properties and manage the paid media strategy as well as budgets for all hotels
• Identify and implement marketing opportunities resulting from local partnerships to ensure optimum exposure for the hotel and its facilities and services
• Regular auditing and reporting of online channels to drive online performance

• Ownership of the digital strategy for all hotels covering social media brand channels OTAs and directory listings
• Conduct monthly social media reporting analysis and ROI evaluation for marketing expenditures
• Proper and effective use of BHG systems and tools
• Prepare and complete other reports and presentations as required
• Ensure that all activities follow GDPR regulations Brand & IHR operating policies purchase orders processes and systems

• Degree or equivalent in marketing with knowledge of SEO social media email marketing PR and print/collateral management
• At least 1 year of marketing experience; experience with Meta Business Manager and Canva is a plus.
• Strong interpersonal creative analytical and problemsolving skills with an eye for design. Organized diligent and skilled at managing multiple competing priorities.
• Commercially savvy highly motivated and determined to achieve results
• Excellent attention to detail.
• Ability to generate ideas write effective online copy and influence stakeholders at all levels
• Resourceful and able to use initiative solve problems and find solutions.
• Flexible adaptable and able to respond/thrive within a busy working environment
• The role may require travel to properties within the region

• Employee discount across all our brands from Borealis Hotel Group
• A good salary in line with the market
• An inspiring workplace where we put people first and colleagues can be themselves
• The best project is you! Let us help you grow through mentoring training and career opportunities
• Opportunity to grow within our cluster office
• and much more

Our values:
We consider our values to be selfevident. Nevertheless they are indispensable to achieve our ultimate goals: guest and employee satisfaction. In our view guest experience is the outcome of employee experience. And we believe that an effective organized European platform operating multibrand and multisegment hotels offers more appealing career opportunities. Our values are: be respectful and of course trustworthy to everyone be professional solution and serviceoriented have empathy and of course have fun! A wellestablished corporate culture with good communication creates solidarity and trust.

What sets us apart:

• The soul of our hotels which are a result of the behavior of our employees. Thats where we are proud of. The feeling to be part of one and the same family! Creating happy traces with heart and mind: for our guests our colleagues and ourselves! We love the hotel industry!
• The combination of high standards of professionalism and quality as well as humanity and closeness.
• The balance of happy employees satisfied guests and economic success.
• A good working atmosphere opportunities for advancement appreciation and the chance to make a difference.