AVP Digital Platform Strategy
AVP Digital Platform Strategy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description:
Role Overview:
As the Assistant Vice President (AVP) of Digital Platform Strategy you will be responsible for developing and executing a strategic vision for AT&Ts desktop mobile web and app platforms. Reporting to the Head of Strategy & Transformation this role will drive the optimization and expansion of digital platforms to align with business objectives enhance customer experiences and ultimately deliver measurable growth.
This leader will work crossfunctionally with senior leadership and key stakeholders ensuring that digital platforms evolve to meet customer expectations. A strong background in app development UX strategy and ecommerce is essential. Additionally the AVP will lead and develop a highperforming team to support AT&Ts digital transformation efforts.
This role is based in Dallas Texas requiring inoffice presence 5 days/week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
- Develop and execute a digital platform strategy that enhances customer engagement and drives growth across desktop mobile web and app experiences.
- Define the role and longterm vision for each app and digital platform to ensure they support AT&Ts broader business objectives and customer experience goals.
- Develop the go to market strategy and roadmap for the AT&T flagship app in partnership with the Digital Product and ATS teams.
- Serve as the strategic lead for any and all new app requests across AT&T to ensure prioritization and alignment to solve for both customer and business needs.
- Build and lead a team of digital platform specialists driving a culture of innovation excellence and continuous improvement.
- Utilize data analytics and user insights to refine platform strategies and enhance performance across key metrics.
- Collaborate with marketing product and engineering teams to integrate emerging technologies and digital capabilities.
Qualifications:
Required:
- Bachelors degree in Business Marketing Computer Science or a related field; advanced degree (MBA or equivalent) preferred.
- 10 years of experience in digital strategy platform management or related roles within a Fortune 500 company.
- Proven expertise in app development UX strategy and ecommerce with a history of successfully leading digital platform initiatives.
- Strong analytical mindset with the ability to use datadriven insights to optimize digital experiences and performance.
- Experience leading and developing highperforming teams fostering collaboration and innovation.
- Ability to navigate and succeed in a highly matrixed organization building strong relationships with stakeholders across departments.
Preferred:
- Experience with largescale digital transformation efforts.
- Familiarity with major analytics platforms and performance measurement frameworks.
- Understanding of regulatory and compliance frameworks such as CCPA and GDPR for data privacy.
Desired Outcomes:
- Define and implement a digital platform strategy that enhances customer engagement drives growth and optimizes user experience.
- Deliver measurable improvements in key performance indicators including conversion rates user engagement and platform adoption.
- Position AT&Ts digital platforms as industryleading in innovation customer experience and performance.
- Develop a bestinclass mobile and app strategy that differentiates AT&T from competitors and fuels longterm digital growth.
Key Traits:
- Strategic thinker with a strong focus on and results.
- Collaborative leader who excels in a crossfunctional environment.
- Datadriven decisionmaker with a customerfirst mindset.
- Visionary leader who fosters a culture of continuous improvement and innovation.
- Adaptable and agile in a fastpaced evolving digital landscape.
Benefits and Perks:
At AT&T we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance wellbeing and provide peace of mind. Benefits may include:
- Health and Wellness: Comprehensive medical dental and vision coverage options.
- Financial Security: 401(k) retirement savings plan with company matching life insurance and disability coverage.
- Paid Time Off: Generous vacation holiday and sick leave policies to support worklife balance.
- Professional Development: Access to training programs leadership development opportunities and tuition reimbursement.
- Additional Perks: Employee discounts wellness programs commuter benefits and more.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas TexasSalary Range:
$231700.00 $347500.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Required Experience:
Exec
Employment Type
Full-Time
