Senior Marketing Communications Specialist

FullTime 40 hours per week
NonExempt Hourly

JOB SUMMARY

Supports and executes the business goals of various departments as assigned through marketing and communication initiatives. Assists in the development and of the Villages strategic communications plans. Responsible for creating compelling content for a variety of internal and external communication channels including press releases and social media. Requires collaborating effectively with staff at all organizational levels ensuring clear and consistent messaging while maintaining discretion and confidentiality. Responsible for carrying out the Villages brand mission and key messages to our various constituencies including residents associates community members and media using a variety of tools. Supportive of the Villages mission values and service/hospitality (PRIDE) expectations. Completes training as required by policy.

ESSENTIAL JOB FUNCTIONS

• Carries out the writing of associate communication vehicles to ensure effective communication and enhance the sense of community; supports associate buyin of JKV business goals and initiatives.
• Collaborate with the graphic designer on various communications projects providing oversight and direction on layout and design to ensure alignment with brand standards and project goals.
• Develops promotional materials. Works with outside advertising agency contractors and other JKV departments to develop highquality professional materials at the best value; serves as key liaison and project manager with inhouse design team or freelancers on assigned projects with internal clients
• Writes/disperses news releases announcing JKV initiatives achievements and resident appropriate milestones.
• Acts as liaison for the Village to foster strong media relations with local and national media contacts.
• Works closely with all levels of the organization to ensure consistency and clear messaging while safeguarding sensitive corporate information with the utmost discretion when writing and dispersing any needed crisis communication.
• Writes and edits brochures annual reports manuals award nominations sales materials and other publications to carry out key Village messages brand and mission; supports revenueproducing areas through written copy.
• Maintain and provide accurate and updated information on a variety of internal and external online sources such as Village Voice online MyJKV JKtV the John Knox Village website corporate blog and social media sites.
• Takes photos and videos to be used online and in printed materials.
• Coordinates and works with resident volunteers.
• Handles stress well and gets along with others within the workplace and with customers outside the department.
• Maintains acceptable standards of workplace conduct.
• Adheres to all safety regulations and requirements.

The responsibilities described above represent the primary responsibilities of the job. Other responsibilities may be assigned by the supervisor as warranted by business needs. The incumbent is expected to perform all assigned responsibilities.

ESSENTIAL QUALIFICATIONS

Education:

• BA or BS in Journalism Marketing Public Relations Communications or related field required.
• Five to seven years of marketing or public relations experience required.

Experience:

• Experience in senior living industry preferred.
• Possess strong writing skills with a variety of styles including AP.
• Strong editing skills required.
• Experience working in or with an advertising /public relations agency or inhouse advertising/marketing/public relations department preferred.

Knowledge and Skills (required unless otherwise noted):

• Essential aptitudes include the ability to work with people strong organizational skills project management patience initiative problem solving concentration and judgment.
• Intermediate keyboarding skills.
• Intermediate level knowledge of Microsoft Office including Excel Word Access and PowerPoint.
• Understanding of website content management and ability to make updates.
• Intermediate understanding of social media.
• Ability to effectively work in a team setting.
• Ability to read analyze and interpret general business periodicals professional journals technical procedures or governmental regulations is required.
• Ability to write reports business correspondence and procedure manuals.
• Ability to define problems collect data establish facts and draw valid conclusions.
• Possess a strong work ethic.
• Demonstrate a high level of integrity.
• Uphold a positive attitude.

SPECIAL WORKING CONDITIONS

• Primarily office environment may be quiet to bustling
• Group/meeting environment (with associates and/or residents)
• Occasionally in resident homes
• Occasional exposure to outside weather (heat cold snow rain) in going from location to location on campus
• Some special event/trade show type environment (inside and outside)
• Frequent driving using personal vehicle for travel around campus

PHYSICAL AND MENTAL DEMANDS

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequent standing walking and sitting are required.
• Frequently uses hands to handle and key data.
• Occasional climbing and balancing are required.
• Frequently reaches with hands and/or arms.
• Frequently stoops kneels crouches or crawls.
• Occasional need to lift up to 50 pounds.
• Hand/neck in static position.
• Left/right rotation and bending to side forward and backward.
• Vision requirements include close vision color vision and ability to adjust focus.

SUPERVISION RECEIVED/GIVEN

Occasionally receives supervision from Manager of Marketing & Communications. Provides work direction to freelancers.

EOE/D/V

NicotineFree Workplace

Postoffer background check and health screening required

Questions can be directed to

Required Experience:

Senior IC