Senior Media Planner
Senior Media Planner
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Job Description
Agency :
Havas MediaJob Description Summary :
The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure negotiation and delivery.Job Description :
Mission & Responsibilities
- Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach Share Affinity Clutter & Stickiness
- Scheduling the plan as per different parameters in order to achieve greater visibility
- Campaign tracking measurement evaluation and reporting on ongoing client activities
- Formulation of television reports on monthly basis
- Mapping of Competitors activity and Category study
- Assisting in releasing the campaign making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
- Presenting the Pre & Post Campaign Analysis in the form of a Deck
- Work on new business development/ Pitch process
- Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
- Knowledge of BARC MPA & TGI Softwares is must.
Previous experience & Industry background
- 4 years in media planning
- Media Agency Trading desk
Qualifications & Languages
- Masters degree in Business Marketing Advertising
- Languages: English (Advanced)
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media planning and media buying
- Mx champion (Connection Context Content)
- Strong negotiation skills
- Programmatic
- Data processing & management
- Marketing strategy
Technical skills
- Tools i.e.BARC/ YUMIIRM/MAP)
- Operational performancemanagement tools (Pilot IOMT)
- Advertising technologies i.e.adserversadplatforms
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.
Required Experience:
Senior IC
Employment Type
Full-Time
