Job Title: Digital Content Author (EA III) Division: Communications Union: N/A Location: 115 S LaSalle StChicago IL Cook County Salary: Expected$65000 to $85000 annually commensurate with experience Benefits:
Overview: The Illinois Secretary of States Office is seeking a dynamic Digital Content Author to help manage and support the offices digital platforms with a variety of content responsibilities. This role is responsible for developing strategies to maintain and improve digital assets across the offices websites and coordinate with multiple departments to maintain brand consistency while improving awareness and accessibility to the programs and policies of the office. The ideal candidate will bring an engaging and dynamic approach to content generation and implementation using datadriven insights to connect with diverse and engaged audiences while maintaining a consistent and impactful online presence that reflects the vision and goals of the office. Key Responsibilities:
Content Writing & Development
Support the development and implementation of engaging and highquality content for the offices digital platforms
Publish and update content using content management systems (CMS) or other relevant tools to ensure that all content is accurate uptodate and aligned with the offices brand voice and messaging
Collaboration
Work closely with internal stakeholders including communications marketing design and product teams to gather content requirements goals and priorities
Organize and maintain a comprehensive content calendar to schedule publication and updates effectively
Maintain a fluid prioritization approach that adapts to the evolving needs of departments and goals of the office
SEO & Accessibility
Enhance search engine optimization (SEO) of website content to increase organic traffic
Conduct keyword research and integrate targeted phrases into content to enhance visibility and search ranking
Ensure that content presentation and layout meet usability and accessibility standards
UX/UI Design & Analytics
Regularly monitor and analyze user behavior and feedback to identify areas for content optimization and accessibility improvement
Track and analyze website performance metrics such as traffic bounce rate and conversion rate
Generate reports and insights to assess content effectiveness and identify opportunities for enhancement
Brand Consistency
Maintain consistent branding content and messaging across all digital platforms
Ensure compliance with legal and regulatory requirements such as copyright and data privacy laws
Support Departments
Provide training and support to department content contributors and stakeholders on asset creation best practices CMS utilization and other relevant topics
Required Skills and Qualifications:
Bachelors degree in Communications Marketing Digital Media Journalism or a related field or equivalent education and experience
Minimum of 2 years of experience in content strategy content creation or digital marketing
Knowledge of AEM (Adobe Experience Manager) or similar CMS platforms and content formats with the ability to tailor content to the platforms strengths.
Strong writing and editing skills with the ability to produce clear concise and creative content that resonates with diverse audiences.
Analytical mindset with the ability to use data insights to refine strategies and improve engagement.
Strong organizational skills with the ability to manage and prioritize multiple projects deadlines and content streams in a fastpaced environment.
Ability to work effectively with diverse teams fostering a collaborative and inclusive environment
Additional Information:
Occasional evening or weekend work may be required to support news events or special content needs strengths
Preference will be given to Illinois residents in the hiring and selection process in accordance with the Illinois Secretary of State Merit Employment Code.
Questions regarding this posting or Illinois Secretary of State employment practices may be directed to Job Counselors at our Personnel offices in Chicagoor Springfield.
Equal Employment Opportunity Employer. Applicants must be lawfully authorized to work in the United States. Applicants are considered for all positions without regard to race color religion sex national origin sexual orientation age marital or veteran status or the presence of a nonjobrelated medical condition or disability.
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