Associate Director Media Data Activation
Associate Director Media Data Activation
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$ 160300 - 297700
1 Vacancy
Job Description
Band
Level 5Job Description Summary
The ideal location for this role is the East Hanover NJ site but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote all home office expenses and any travel/lodging to specific East Hanover NJ site for periodic live meetings will be at the employees expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 20 travel.Job Description
The ideal location for this role is the East Hanover NJ site but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote all home office expenses and any travel/lodging to specific East Hanover NJ site for periodic live meetings will be at the employees expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 20 travel.
The Media Data Activation Associate Director will both administer and enhance media data capabilities while continuously improving our use of media data for targeting and measurement. This role involves collaborating with internal and external partners to drive our approach to crosschannel data activation for both HCP and DTC campaigns with the end goal of improving ROI and future proofing the business. This role will also maintain and enhance our compliance amidst a dynamic and everchanging climate of data privacy policy.
The Media Data Activation Associate Director will report to the Executive Director Head of Media COE.
Key Responsibilities:
Enhance media data capabilities to ensure data integrity and availability.
Utilize data to refine and improve targeting and measurement techniques with a specific focus on enhancing techniques for targeting and measurement to improve ROI.
Collaborate with internal teams (e.g. CXP&O Marketing Strategy Finance IDS) and external partners to develop datadriven strategies. Support the of crosschannel marketing campaigns for both HCP and DTC initiatives.
Ensure compliance with data privacy policies and regulations in collaboration with Legal and Strategic Sourcing and maintain uptodate knowledge of data privacy policies
Manage and oversee the data partner activation budget and relationships with key partners (e.g. Live Ramp Double Verify BioPharm Doximity Epocrates Medscape PatientPoint/HCP365 Phreesia).
Establish planning processes and communication cadences to embed media data activation best practices across the organization
Proactively identify opportunities to futureproof media data strategies against changing business climates.
Work with the IDS team to develop data capture and management strategies to support consistent measurement approaches across the IM US portfolio.
Lead data audits and ensure appropriate data usage agreements are in place.
Develop manage and innovate media guidelines to reflect the evolving media landscape. Stay current with industry trends digital platforms and regulatory guidelines to drive media innovation.
Essential Requirements:
Education: Bachelors degree in related field is required; Master of Science and/or MBA preferred.
Experience:
Minimum of 6 years of experience as a data lead with strong 1P and 3P data fluency.
Minimum of 6 years of experience in commercial Media/Marketing with demonstrated experience in leading media planning buying and investment strategy across all media channels.
Minimum of 6 years of experience in assessing implementing and leading new datadriven buying and planning models to drive optimal media channel investment decisions.
Minimum of 6 years of demonstrated experience integrating media within MarTech platforms.
Multifunctional experience in agency pharmaceutical or healthcare.
Advanced skills in budget management communications and leadership and of objectives critical to organizational success.
Demonstrated business expertise and knowledge (business acumen) and the ability to consult internally and/or externally. Ability to build relationships collaborate and influence across a matrix organization.
Demonstrated prioritization organizational analytical and Data Activation skills as well as the ability to conceptualize more complex issues and work on complex processes procedures or solutions.
Demonstrated experience in working with others to achieve organizational objectives including the ability to anticipate and adapt own and or/work group tactics to support changing business needs.
Desirable Requirements:
Understanding of salesforce data marketing
Novartis Compensation and Benefit Summary: The pay range for this position at commencement of employment is expected to be between $160300.00 and $297700.00 a year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a signon bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to calland let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Agility Analytical Skill Brand Awareness Brand Engagement Channel Management Channel Marketing CrossFunctional Collaboration Customer Engagement Customer Experience Customer Insights Digital Marketing Digital Media Marketing Marketing Communications Social Media Stakeholder Engagement Stakeholder Management Strategic Partnerships Waterfall ModelRequired Experience:
Director
Employment Type
Full-Time
