Performance Marketing Manager
Performance Marketing Manager
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Job Description
Your Team: Be part of a dynamic and evolving team at The Sun driving digital growth and performance. Sitting within the Sun Business Unit at News UK Sun Publishing is responsible for sales operations commercial product strategy and partnerships across The Suns platforms. Our team works collaboratively to create compelling digital strategies that drive revenue and user engagement.
Your Role: As Performance Marketing Manager you will be responsible for planning and executing the performance marketing strategy across digital channels (paid onsite) aimed at driving membership conversion. Your focus will be on increasing awareness engagement and ultimately conversion to paid memberships. You will lead A/B testing initiatives optimise digital marketing campaigns and leverage datadriven insights to personalise user experiences. Handson experience with platforms such as Meta is essential. You will collaborate closely with The Suns Head of Digital Marketing and key internal teams to enhance user experience improve conversion rates and maximise ROI.
Day to Day You Will:
Define and implement strategies to improve conversion rates across onsite and paid channels ensuring measurable improvements in digital performance.
Develop and execute comprehensive A/B testing initiatives using data insights to personalise user experiences and enhance engagement.
Manage onsite testing and personalisation projects from ideation to working closely with UX Product and Marketing teams to optimise user journeys.
Collaborate with brand and customer marketing teams to ensure digital campaigns align with the wider marketing plan and brand strategy.
Launch and optimise paid acquisition campaigns with a focus on driving costeffective conversions ensuring campaigns deliver measurable results.
Own and manage performance marketing roadmaps adopting a testing mindset to drive efficiency and maximise return on investment.
Strengthen digital tracking and reporting capabilities working with Insights Data and thirdparty suppliers to measure effectiveness and refine strategies.
What Were Looking For From You:
Extensive experience in digital marketing and performance marketing with a strong track record in paid media conversion rate optimisation and customer acquisition.
Experience in membership or subscription would be an advantage
Proven ability to define and execute datadriven strategies to improve conversion rates and drive commercial impact.
Experience managing largescale paid acquisition budgets ensuring strong return on investment.
Expertise in A/B testing audience targeting and personalisation to enhance digital engagement.
Strong collaboration skills working crossfunctionally with UX Product and Marketing teams.
Passionate about The Sun brand with an understanding of both its print and digital audience.
We offer a flexible working arrangement where employees are expected to be in the office a minimum of three days per week. For the remaining two days there is the option to work remotely if desired.
We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times The Sunday Times The Sun The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT Times Radio TalkTV and Virgin Radio UK and we have marketleading local radio stations across Ireland. Our worldfamous brands provide news analysis opinion and entertainment to almost 40 million people each month. Spanning print and pixel audio and video events and experiences our multiplatform brands are home to a plurality of opinion representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News: At News UK our people are our heartbeat they are the driving force behind our brands and we want to enable people to thrive. Some of us work flexibly in many different ways. We encourage you to talk to us about the flexibility you would like. Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.
We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. Some of what we offer includes:
A generous pension scheme with employer contributions of up to 5;
25 days holiday and up to 4 volunteering days per year;
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;
Wide range of training available plus full LinkedIn Learning access.
Private medical insurance covering preexisting conditions
Discounted gym memberships ClassPass at Home weekly virtual HIIT yoga and run club classes
Bikes for Work scheme
Access to wellbeing benefits such as physio/massage and counselling
We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing. Please let us know at any stage whether you require any reasonable adjustments during the recruitment process and we will do our best to accommodate.
News UK is an official partner of the Journalism Diversity Fund founder of the Journalism and Disability Forum and proud member of the Valuable 500. At News UK we will continue to promote an inclusive and diverse workplace to help people with visible and non visible disabilities create careers in media and aim to make our content accessible to all.
Required Experience:
Manager
Employment Type
Full-Time
