Senior Director Global Brand Growth Insights 105810
Senior Director Global Brand Growth Insights 105810
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Salary Not Disclosed
1 Vacancy
Job Description
You may know McCormick as a leader in herbs spices seasonings and condiments and were only getting started. At McCormick were always looking for new people to bring their unique flavor to our team.
McCormick employees all 14000 of us across the world are what makes this company a great place to work.
We are looking to hire a Senior Director Global Brand Growth Insights to join our corporate marketing team. The role will be based at McCormicks Global Headquarters in Hunt Valley Maryland and is eligible to participate in our hybrid work program 50 onsite 50 remote per month).
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits youd expect from a global leader 401k health insurance paid time off etc. we also offer:
Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)
Wellbeing programs including Physical Mental and Financial wellness
Tuition assistance
POSITION OVERVIEW
The Senior Director Global Brand Growth Insights is responsible for unlocking the power of consumer insights to drive strategic decisions shape our brand narratives and enhance brand health. The individual will partner with and influence Marketing and Sales senior leadership and business teams globally to identify the biggest growth opportunities for McCormick brands and to deliver consumer & customer insights that drive measurable sales & share impact. The individual will be responsible for elevating the consumer intuition of the regional business teams and building organizational capability in the translation of breakthrough insights to brand activation. The individual will report into the VP Global Insight and Data Science as part of McCormicks Global Marketing organization.
RESPONSIBILITIES
- Develop and lead the global consumer insight strategy & capability to drive brand building and enhance brand health including foundational building blocks of brandbuilding strategy eg segmentation brand equity and brand architecture.
- Work closely with Global Marketing and Regional Marketing & Sales teams to identify and translate breakthrough consumer insights into brand strategy and campaigns; provide guidance on product positioning and messaging based on consumer feedback.
- Implement and manage processes for global brand health consumer research and tracking; provide regular reports and recommendations to the executive team on brand performance.
- Manage experienced insight professionals; contribute to the building of a highperformance Global Insight team; foster a culture of curiosity innovation and datadriven decisionmaking.
- Leverage external connections to bring fresh thinking and innovative new tools that deliver value to the McCormick top and bottom line and establish McCormick as a global insight thought leader.
- Optimize a dynamic milliondollar insight spend to focus on critical priorities and ensure strong research ROI.
SECONDARY RESPONSIBILITIES
- Vendor management to ensure strong partnership and return on investment
- Contribute to training opportunities to meet organizations learning needs
REQUIRED QUALIFICATIONS
- Bachelors or MS Degree in Marketing Consumer Insights Analytics Business or other related field
- 15 years of experience across Market Research/Marketing in 2 or more CPG companies
- Demonstrated depth of experience in brand building frameworks inc. the translation of consumer insight to brand strategy and media creative digital and instore activation
- Demonstrated depth of experience in foundational research programs to support brand building frameworks inc. segmentation brand equity/health measurement brand architecture development creative/copy development & testing etc
- Demonstrated leadership and project management experience including ability to drive strategy prioritize and balance multiple projects in a fastpaced environment
- Experience of successfully leading/managing global teams
- Ability to translate complicated information into compelling deliverables that inspire action
- Proficiency in interpreting analyzing and communicating with data
- Proficiency with MS Excel Power Point & Word
- Effective strategic thinker and communicator with strong story telling ability and business presence/acumen
- Demonstrated ability to effectively navigate and influence across all levels of organization
- Excellent interpersonal/collaboration skills including working with global crossfunctional teams (e.g. Marketing Sales Product Development) and with external partners (e.g. vendors)
- Demonstrated ability to lead a diverse team to achieve business objectives and develop individual careers
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected veteran status age or any other characteristic protected by law.
As a general policy McCormick does not offer employment visa sponsorships upon hire or in the future.
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Required Experience:
Exec
Employment Type
Full-Time
