AVP - Global Media COE Lead
AVP - Global Media COE Lead
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Job Description
Job Title: Media COE Global Lead
Job Type: Permanent Fulltime
Function: Media
Business: Godrej Consumer Products Limited
Location:Mumbai Maharashtra India
About Godrej Industries Group (GIG)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125year young Godrej Group we are fortunate to have a proud legacy built on the strong values of trust integrity and respect for others. At the same time we are growing fast and have exciting ambitious aspirations.
Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125year young Godrej Group we are fortunate to have a proud legacy built on the strong values of trust integrity and respect for others. At the same time we are growing fast and have exciting ambitious aspirations.
the role
GCPL has been increasing investments on brands with advertising spends having grown 2.5X in the last 4 years (now in the top 10 advertisers in India similar increase across other key countries). The media function is run through a global team based out of Mumbai and is split into 2 teams:
- Center of Excellence COE (partners with category teams in India and consults other countries on media planning)
- Center of Operations and Planning (partners with the media agency in India and across GCPL markets to operationalise media plans media buys agency commercials and audits)
Media COE has 2 key KPIs for driving media reach:
- Marketing must wins (translating business problems into media solutions deaveraged at granular cell i.e. market*demo level understanding competitive activity brand challenges category nuances)
- Winning with consumers (identifying key media trends of consumers such as media attention reaching media dark audiences etc. and incorporating these into the media planning product
Few things that are exciting about this role:
- Truly partner marketing teams to solve business and brand problems with access to all business data on sales distribution commerce brand health etc.
- Work in an agile and challenging marketing environment that is constantly seeking ahead of the curve thinking
- Global role: operations span 9 categories in India and 15 countries globally
A structured breakdown of the tasks for COE:
1.Brand Understanding: Gain a comprehensive understanding of each brands target group (TG) markets source of growth (SOG) SWOT analysis and competition details from the Brand/Marketing team.
2.Brand Task Input: Collaborate with the brand team to provide inputs for the brand tasks in various markets. (Note: This involves contributing insights based on brand understanding not defining the tasks.
3.Consumer understanding: Track consumer media consumption trends and build these back into GCPLs media product
4.Competition tracking: Track eyeball competition and emerging players in FMCG with a view to bringing in an outsidein view of media effectiveness and learning.
5.Media Solutions:
- Develop media solutions that align with the brand tasks ensuring there is a clear rationale for why these solutions will be effective.
- Enhance and maintain GCPLs proprietary media mix optimiser
- Anchor brand media planning at an annual quarterly and monthly level
- Conduct experiments (where necessary) to test hypotheses/ascertain effectiveness of the solution being proposed
6.Implementation with COP Team: Work with the COP (Center of Operations and Planning) team to implement these media solutions and ensure alignment with the brand teams.
7.Monitoring and Course Correction: Track the movement of brand KPIs and make necessary adjustments to strategies if needed.
Who are we looking for
Education: MBA in marketing/ media from a leading business school
Experience:
15 plus years of media planning experience with exposure to TV and digital media.
Knowledge of BARC YUMI/ TGI/ GWI.
Proven track record of annual and monthly media planning strategy.
Understanding of measurement frameworks attribution models sales and market research data.
Significant exposure on any large FMCG marketer (either with the advertiser or at a media agency)
Skills:
Senior stakeholder management on strategic and thought leadership initiatives
Presentation skills to leadership teams with the ability to translate data into actionable solutions
Perseverance to test and learn
Leadership of a compact dynamic team
Collaboration across marketing CMI business transformation and other allied functions across countries
Whats in it for you
Be an equal parent
Childcare benefits for the birthing parent commissioning parent (in case of surrogacy) or adoptive parent and their partners
6 months of paid leave for primary caregivers flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Genderneutral antiharassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans as well as accident coverage for you and your family with topup options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage including vaccinations dental vision etc.
Uncapped sick leave
Flexible work options including remote working and parttime work
Mental wellness and selfcare programmes resources and counselling
Celebrating wins the Godrej Way
Structured recognition platforms for individual team and businesslevel achievements
Digital and offline instant recognition platforms
An inclusive Godrej
Before you go there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Its not just in our DNA and nice to do. Being more diverse especially having our team members reflect the diversity of our businesses and communities helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality race colour religion caste gender identity or expression sexual orientation disability age or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you apply now!
We look forward to meeting you.
Required Experience:
Chief
Employment Type
Full Time
