Creative Director Specialty Brands Wholesale
Creative Director Specialty Brands Wholesale
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Salary Not Disclosed
1 Vacancy
Job Description
Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.
HOW YOULL MAKE AN IMPACT:
This leadership role will lead brand creative direction and development for our Specialty Brands portfolio including Carters Exclusive Brands Skip Hop ESG and Wholesale including Carters OshKosh Bgosh and Little Planet. Brand creative is inclusive of photography eCommerce digital media packaging video instore and showrooms/tradeshows. This role will lead teams to create distinctive brand identities and experiences that holistically align the creative strategy to the brand and business needs to drive traffic sales and brand relevance.
Carters Exclusive Brands and Wholesale Creative 60
- Lead the creative strategy for each Carters Exclusive Brand (EB) to strengthen brand positioning and ensure cohesive brand experience across all customer touchpoints at Target Walmart Amazon including online instore and packaging
- Direct quarterly photography shoots for each EBs seasonal assortment from concepting/art direction to production 4x/year). Manage creative budget and streamline production to ensure efficient asset capture and usage for marketing needs.
- Oversee creative asset development for EB seasonal digital campaigns including Carters wholesale marketing
- Oversee online Brand store design and brand content to support seasonal marketing strategy and eComm bestpractices
- Oversee Carters wholesale signage creative to support seasonal strategy in stores 2x/year)
- Direct Carters showroom creative for key wholesale customer meetings 2x/year)
- Oversee sales meeting materials/toolkits development for key business meetings
Skip Hop Creative 30:
- Lead the creative strategy for Skip Hop to strengthen brand positioning and ensure cohesive brand experience across all customer touchpoints in retail wholesale and international channels
- Oversee brand photography shoots for SHs new products from concepting/art direction to production 46x/year). Manage creative budget and streamline production to ensure efficient asset capture and usage for marketing needs.
- Oversee retail creative asset development for omnichannel campaigns including store signage as needed
- Oversee wholesale creative asset development for digital campaigns online Brand Store and eComm brand content
- Oversee international tradeshow creative development for booth design digital catalog and sales toolkits
Enterprise ESG Creative 10:
- Lead creative strategy for company ESG brand Raise the Future to ensure cohesive branding across all customer touchpoints (stores eComm campaigns packaging). Partner with Carters retail marketing to integrate into annual marketing calendar.
WED LOVE TO HEAR FROM YOU IF:
Must have:
- Must have experience leading a team across multiple leadership and creative skill levels
- Experience performing and managing a broad range of creative positions from brand design art direction photography production and digital content
- Possesses stellar communication presentation problemsolving and leadership skills
- Demonstrated innovation in variety of digital media formats
- Inspire creativity and work well with different personality types
- Successfully manage multiple projects in a fastpaced creative culture
- High proficiency in Adobe Photoshop Illustrator InDesign
- Semifrequent travel required between Atlanta and NYC teams 12x per quarter)
- Local travel required for photo/video shoots and sales meetings
Preferred skills and experience:
- Bachelors degree from 4year accredited college or university preferably in Graphic Design
- 10 years of Creative experience including 5 years of team management
- Strong knowledge of creative/advertising trends and tools
- Leading brand creative strategy preferred
- Must have experience leading a team across multiple leadership and creative skill levels
OUR TEAM MEMBERS:
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and factbased insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be allinclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.
Required Experience:
Director
Employment Type
Full-Time
