Demand Generation Data Tools Specialist 419877

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ROLE DESCRIPTION

The Data & Tools Specialist defines the data and tool landscape and roadmap for demand management & generation. In this role s/he will ensure that account and contact data meet high quality standards and existing and new tools meet the business requirements in accordance with global and regional guidelines. Additionally s/he will define the campaign support services and processes based on this data and tool foundation and orchestrate service delivery.

The candidate should have an innovative mindset and be able to apply it to solving daytoday problems in data and tool usage. A deep understanding of the endtoend demand management & generation processes and tasks is required to be able to suggest process improvements and drive innovation.

About the team

Corporate and Digital are SAPs fastest growth areas particularly in the Cloud. Our goal is to accelerate SAPs market share in the midmarket and to scale Demand Generation and Sales efforts with digital modalities. The purpose of the Demand Intelligence Team (DIT) is to support our Demand Management & Sales Development teams in their Demand Generation efforts. The DIT provides the data tools and process foundation for them to engage the right prospect at the right time and with the right message. We also analyse and results to provide insight for continuous improvement and steering. We are an international diverse and dynamic team located in SAPs Barcelona Digital Hub with its multicultural and innovative environment.

EXPECTATIONS AND RESPONSIBILITIES

In collaboration and alignment with the other team members expectations and responsibilities will include to a varying degree:

• Defining the data & tool landscape and roadmap for demand management & generation
• 1st level tool and change management support via user and stakeholder communities
• Driving data and tool innovation aligned to business and compliance needs
• Project management of data tool and technology projects including planning implementation roll out and adoption
• Driving continuous data quality improvement
• SPOC for 3rd party data tool or service providers
• Driving standardization and continuous improvement of data and tool usage in Demand Management and for both selfservice and central service delivery
• Design and orchestration of campaign support services by Digital Demand Associates (DDAs)

PREFERRED EXPERIENCE SKILLS AND BEHAVIOR

• Based in Barcelona Spain (mandatory). Only candidates already located in Spain will be considered.
• Fluent in English (mandatory) any other EMEA language is a plus
• University degree in Business Administration IT Digital Transformation or similar disciplines
• 23 years professional experience in B2B demand generation sales and/or sales operations
• Experience with customer segmentation profiling and engagement tools (e.g. Modelyzr Crystal Record D&B Hoovers ZoomInfo Outreach) and understanding of end users needs & challenges
• Experience in tools & market analysis driving enablement & adoption programs and/or project management
• Interest in data tools and new technologies
• Growth mindset: drive to learn and excel curiosity agility driven and ability to work both independently and as part of a team
• Business acumen: networker customer focus excellent communicator with the ability to listen identify and prioritize stakeholders needs.

Whats in for you

• World class training & development in the areas of professional growth and product knowledge.
• Constant learning and knowledge sharing with some of the best complex selling professionals in the industry.
• Chance to work in a dynamic fun and challenging environment where you we will make sure you reach your full potential!

Check the video of our Office in Barcelona: out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in endtoend business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purposedriven and futurefocused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves.At SAPyou can bring out your best.

We win with inclusion

SAPs culture of inclusion focus on health and wellbeing and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an email with your request to Recruiting Operations Team:
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EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 419877 Work Area: Sales Operations Expected Travel: 0 10 Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LIHybrid.