Growth Marketing Manager Paid Social

As a Growth Marketing Manager II on Credit Karmas paid marketing team you will drive strategy and for the paid social media program. You should thrive in collaborative environments as youll be working alongside our Social Strategy Brand various agencies and other key stakeholders. This role requires a critical thinker with a strong appetite for testing and learning while driving forward best in class channel strategies and program growth.

What youll do:

• Oversight and optimization of a 7 figure annual media and production budget ensuring efficient allocation of resources and alignment with business priorities
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns performance reports and provide actionable insights to stakeholders
• Collaborate with brand creative growth marketing analytics and external agencies to ensure seamless campaign and a consistent brand experience across all social channels
• Expand reach and relevance with new audiences through best in class social media strategies partnering with the organic social teams and brand strategy on creative and culturally relevant content
• Generate datadriven hypotheses for improving marketing performance execute A/B tests and apply knowledge of basic statistics (e.g. sample size significance) to separate signal from noise
• Analyze campaign performance identify key insights and optimize strategies to maximize ROI and achieve overall business goals

Minimum Basic Requirements:

• 5 years of performance marketing or social media experience
• Demonstrated experience scaling & optimizing large Paid Digital campaigns
• Demonstrated tactical excellence in at least one of the following acquisition channels: Display Prospecting Display Retargeting or Paid Social (Facebook Instagram etc.
• Knowledgeable in ecosystem privacy policies like SKAN and ATT Prompts
• Advanced Excel for Google Sheet skills

Preferred Qualifications:

• Proficiency with SQL/BQ and Looker
• 4 years successfully create succinct and easytounderstand reporting and analysis to optimize performance marketing and support the wider business and teams
• 4 years of demonstrating overall marketing strategy from forecasting budgeting and planningto resource allocation prioritization campaign optimization and reporting

Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation Sick Baby Bonding Cultural Observance & More)
• Education Perks
• Paid Gift Week in December

CA Pay Transparency Notice:

Credit Karmas mission of championing financial progress for all starts from within. Thats why we implemented rolebased compensation which ensures people who are in the same role receive the same pay with variations for geographic location only. Its all part of a more comprehensive DEI strategy that helps level the playing field. The CA base salary for this role is $197499 plus equity and benefits.

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race color religion age marital status sex (including pregnancy childbirth or related medical condition) sexual orientation gender identity or gender expression national origin veteran or military status disability (physical or mental) genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances longterm professional growth creates a robust business and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. Weve worked hard to build an intensely collaborative and creative environment a diverse and inclusive employee culture and the opportunity for professional growth. As part of the Credit Karma team your voice will be heard your contributions will matter and your unique background and experiences will be celebrated.

Privacy Policies:

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

• GDPR Privacy Policy
• U.S. Job Applicant Privacy Notice