Senior Account Manager - Programmatic
Senior Account Manager - Programmatic
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Job Description
The Programmatic Senior Account Manager will be responsible for managing programmatic advertising campaigns ensuring their successful and delivering outstanding performance for our clients. The ideal candidate has a strong understanding of the digital advertising landscape exceptional analytical skills and a proven track record in programmatic media buying and optimization.
Job Description:
Key Responsibilities:
Understands clients brands structure and industry as well as project goals
Develop implement and manage programmatic advertising campaigns across various platforms (DSPs SSPs Ad Exchanges)
Monitor and optimize campaign performance to meet client goals and KPIs
Serve as the main point of contact for clients providing regular updates performance reports and strategic recommendations.
Build and maintain strong relationships with clients understanding their business objectives and aligning campaign strategies accordingly.
Address client inquiries and troubleshoot issues promptly and effectively.
Create and execute programmatic media strategies to drive brand awareness engagement and conversions.
Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
Use advanced analytics tools to measure and analyze campaign effectiveness.
Monitors investment of digital spend and ensures revenue/margin goals are met
Communicate campaign progress challenges and opportunities to internal teams and clients.
Work closely with clients and able to guide internal teams to align campaign strategies and objectives.
Build strong relationships across stakeholders (externally with clients and with teams internally
Training and development of team members (Junior programmatic manager)
Regular contribution to the media community i.e blogs case studies conferences
Requirements:
5 years experience in a campaign management role with Media Planning exposure in advertising and online media marketing.
Expertise in online advertising platforms and analytics tools for online channels (DV360 Google Campaign Manager YouTube Google Analytics Adform etc.
Analysis skills (tracking and reporting Google Analytics Adobe and ideally but no mandatory Google Tag Manager and Data Studio)
Experience with online marketing metrics such as ROI Margins clickthrough rate costperclick costperaction conversion rate average order size etc.
Proficiency with Microsoft Office especially Excel and PPT
Thrives in a fastpaced constantly changing environment.
Proactively identifies issues and implements solutions to support evolving client needs.
Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly as well as good interpersonal skills are required.
Additional Information
Flexible to work across different time zones/shifts (including night shift)
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentRequired Experience:
Manager
Employment Type
Full-Time
