Associate Director of Public Information
Associate Director of Public Information
Posted on :
08-04-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 90931 - 114940
Vacancy
1 Vacancy
Posted on :
08-04-2025
Job Description
Harvest your potential with the New York State Department of Agriculture and Markets! Join our team and become an integral part of a team dedicated to fostering a competitive food and agriculture industry that benefits both producers and consumers alike. Here you can cultivate your career in a dynamic environment that values innovation sustainability and community engagement. With a wide range of opportunities spanning from environmental science to economic development you can find your niche in public service and grow both professionally and personally. Embrace the chance to join our team and youll not only reap a fulfilling career but also sow the seeds for a healthier stronger New York.
Position Information:
The Associate Director of Public Information will report to the Director of Public Information and will be located at the New York State Fair in Syracuse NY. This position will assist in the development and implementation of a media relations plan priorities and systems that meet the present and future needs of the Department of Agriculture and Markets. The incumbent will be responsible for performing the full range of public information and communications activities required such as preparing written and audiovisual materials used in promoting or publicizing the State Fairs program and will be assigned special projects in collaboration with the Departments Executive Staff Division Directors and Executive Chamber staff.The Associate Director of Public Information will need to have excellent communication in all facets including verbal written and visual communication. This position will spearhead external communications and promotions as it relates to the New York State Fair including promotion of the 13day New York State Fair and various yearround events taking place on the Fairgrounds. It will require the incumbent to possess strong leadership ability experience in crisis communications and a high degree of professionalism.
This is a fulltime permanent exemptclass position in Syracuse New York. As an exemptclass position the selected incumbent will work at the pleasure of the appointing authority. The Associate Director of Public Information is a PEF bargainingunit represented position that offers a competitive annual salary of $90931 with excellent benefits. Benefits include NYS Pension Plan membership inexpensive health insurance options and generous paid time off!
Specific Duties and Responsibilities include but are not limited to:
Assists the Director in the strategic development coordination and of the Fairs external communications.
- Assists the Director of Public Information in defining issues and newsworthy content in consultation with Commissioner Executive Staff Division Directors and stakeholders (trade groups agricultural industry representatives and organizations) particularly as it relates to the State Fair.
- Writes and formats press releases media advisories statements etc. When necessary consults with Department Counsel and Fiscal Management Offices the agricultural industry and organizations. Disseminates to news outlets and follows up.
- Contacts news outlets across the state to provide them with applicable information related to press conferences and/or appearances. Coordinates the specific location and necessary materials props and equipment needed for press conferences. Coordinates photography and media coverage and prepares written remarks for Department staff.
- Answers inquiries from the media the public and other government agencies to provide information on the Departments activities particularly the State Fair.
- Represents the Director and other Executive staff in his/her absence as required; acts as spokesperson for the New York State Fair.
- Writes and edits speeches talking points briefing papers presentations publications and special reports required by the agency or Governors Office.
- Maintains effective relationships with the various media enterprises following established policies and guidelines.
- Coordinates dissemination of releases statements advisories and other content via the Fairs and Fairgrounds websites social media channels and Department newsletter.
Develops a communications and public relations plan that meets the present and future needs of both the Department and the Divisions particularly the State Fair.
- Formulates a comprehensive and balanced plan and workable internal communication protocols and procedures that will develop and focus the Departments message(s) and makes maximal use of the newest technologies and media culture including digital media.
- Consults with all Division Directors and program managers particularly the State Fair Director and emergency management personnel to understand and implement their public relations needs in all types of media (print TV public service announcements trade show exhibits displays radio internet etc..
- Consults with the Commissioner First Deputy Commissioner and Deputy Commissioners to understand the issues ideas initiatives and public relations needs of the entire Department and its divisions.
- Consults with Department Counsel and the Director of Fiscal Management to ascertain the legal constraints and fiscal resources that will impact the Division or Departments public relations plans or efforts.
- Advises Department administrators regarding the appropriate means to achieve public information objectives and goals assisting in speech writing activities and recommending media use.
- Performs special assignments for the Commissioner First Deputy Commissioner and other Department Executive staff as needed.
Assists in the development of a robust marketing and advertising plan for the Fair and the Fairs yearround facilities rental business.
- Assists the Director of Public Information with the creation of the overall strategy for advertising and marketing the Fair each year in collaboration with the Fairs advertising agency and the Fair Director.
- Serves as Contract Manager for the Division of the Fairs contract with its advertising agency checking billing for accuracy and ensuring spending remains within legally contracted limits.
- Collaborates with the Fairs Social Media Manager on the creation of a strategy for growth of the Fairs social media channels using written content graphics paid advertising contesting and other opportunities.
Salary and Benefits:
This position is located at 581 State Fair Blvd Syracuse NY 13209. We offer a professional and comfortable working environment with ample free parking. This PEF bargainingunit represented position offers a competitive annual salary range of $90931$114940 with excellent benefits. Benefits include but are not limited to inexpensive Health Insurance options free Dental and Vision coverage NYS Pension Plan membership and generous paid time off. Within the first year you are eligible for 5 days of personal time 13 vacation days 13 sick days and 13 paid holidays!
As a New York State employee you could potentially qualify to participate in the Federal Public Service Loan Forgiveness Program (PSLF)! The PSLF Program forgives the remaining balance on your direct loans after you have made 120 qualifying monthly payments under an accepted repayment plan and while working fulltime for the New York State Department of Agriculture and Markets or another eligible employer.
Minimum Qualifications:
Bachelors degree and four years of experience in public information public relations communications or marketing capacity.
Substitutions: Four years of specialized experience or associates degree and two years of specialized experience may substitute for a bachelors degree; J.D. or masters degree may substitute for one year of specialized experience; Ph.D. may substitute for two years of specialized experience.
How to Apply:
Candidates that are eligible and interested in being considered for appointment to this opportunity must use the below link to apply by May 2 2025. Within this online application please upload your resume transcript and cover letter.
If you have any questions please contact Amy Sacco in Human Resources ator .
Additional Position Information:
Division: Public Information Office
Negotiating Unit: PEF
Location: New York State Fair; Syracuse NY
Number of Vacancies: One
Status of Vacancy: Fulltime; Permanent
Hours Per Week: 37.5 hours
Jurisdictional Class: Exempt
Civil Service List(s): No Eligible List Exists
Required Experience:
Director
Employment Type
Full Time
Key Skills
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