Analytics Translator Marketing Mix Modeling 164606
Analytics Translator Marketing Mix Modeling 164606
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Job Description
No Relocation Assistance Offered
Job Number#164606 Mumbai Maharashtra India
Who We Are
ColgatePalmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join ColgatePalmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
About ColgatePalmolive
Do you want to come to work with a smile and leave with one as well In between those smiles your day consists of working in a global organization continually learning and collaborating having stimulating discussions and making impactful contributions!
If this is how you see your career Colgate is the place to be!
Our diligent household brands dedicated employees and sustainability commitments make us a company passionate about building a future to smile about for our employees consumers and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking champions experimentation and promotes authenticity which has supplied to our enduring success.
If you want to work for a company that lives by their values then give your career a reason to smile...every single day
The Experience
In todays dynamic analytical / technological environment it is an exciting time to be a part of the Analytics team at Colgate. Our highly insight driven and innovative team is dedicated to driving growth for Colgate Palmolive in this constantly evolving landscape.
What role will you play as a member of the Colgates Information Technology team
A Candidate will support Colgate Business teams across the globe by providing Data & Analysis support. The role requires a person to have understanding of Internal & external data (Syndicated Market Data Point of Sales etc. and ability to develop and support the Analytical / Insights based Service & solutions. It would be excellent to have the understanding of vital Data Transformation & Data Visualization Tools and Technologies to drive the service and solutions.
JOB PURPOSE:
Be a core member and chip in to building an outstanding Marketing Analytics practice and elevate the impact of Analytics on APAC business.
The Marketing analytics Manager must focus on development of the analytics framework delivery of marketing analytics programs and drive implementation of insights along the entire chain of the Marketing/IBE process.
This role must bring to life analytics along the IBE measurement process work with the IBE team as key partners and deliver insights to make our IBE investments work more impact fully for the business. Key objective of the role is to translate analytics for business value creation.
CORE RESPONSIBILITIES:
Partner commercial teams to translate Marketing analytic solution to actionable insights
Drive cross market findings from on going MMM program and deliver META insights
Work with data engineers and Data science team to support standardization and streamlining of operations in marketing analytics programs like MMM
Integrate MMM and Performance marketing analytics to create comprehensive view on business impact
Drive setting up of analytics framework beyond MMM programs and help IBE team drive Media tactics better Integration with content and digital optimisation metrics
Build findings with Digital partners and drive implications for Colpal analytics partnership with Facebook Google Tik Tok etc.
Stay on top of new trends and platform development e.g. Attention Analytics
Build Test and learn analytics work with Digital teams on A/B testing approaches
Create and translate analytic frameworks for new areas Ecomm CRM
Build a practice of Media simulations in APAC and test and learn hypothesis
Drive building of reporting dashboard for marketing analytics as required
KEY INTERNAL AND EXTERNAL CUSTOMERS
IBE Digital Brand teams
Global Analytics team GIT
3rd party agencies Analytics Digital Media
EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED
7 years of relevant Analytics and Insights experience
Extensive experience in translating MMMs media effectiveness measurement programs into actionable insights
Experience in Digital media analytics with exposure to media effectiveness measurement
Experience in advertising/ content measurement an added benefit
Must have strong background in analytics/Insights / Media/ Digital agencies or in inhouse analytics translator role
Experience in bridging translating commercial needs into an analytical solution brief/support data science team in creating the right solution
Strong analytical analysis skills working with both structured and unstructured datasets
Experience in setting up Marketing analytics dashboard an added advantage.
FMCG experience and Asia Pacific experience an added benefit
WHAT YOU CAN EXPECT AT COLGATEPALMOLIVE:
Be part of a world worldclass multinational organization living in a culture of growth and innovation
Work with colleagues across Asia Pacific and partner with teams across the region and globally
Learn how a large business operates and grow in your overall knowledge and competence
You will be exposed to findings on a global scale that will challenge and stretch your strategic and analytical capabilities
Work with phenomenal colleagues. As people at Colgate will tell you its the people that make the difference
Have an opportunity to build your professional career in a global MNC
Our Commitment to Diversity Equity & Inclusion
Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LIHybrid
Employment Type
Full Time
