Programmatic Analyst
Programmatic Analyst
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Job Description
The Programmatic Analytics team at Zeta Global provides full reporting actionable audience insights and campaign strategy support to both external customers and internal teams. While working with external customers our analysts partner with the Zeta Sales and Account Management teams to monitor Zetas optimization platform across various verticals design Realtime Brand Lift surveys and deliver actionable insight presentations for all Programmatic clients. Liaising with internal teams our Analysts also provide feedback to our Product and Engineering teams on Zetas optimization platform task automation and A.I. model features to advance the reliability reach and effectiveness of programmatic campaigns and to help drive overall company revenue goals.
As an Analyst youll be responsible for a number of tasks including (but not limited to) compiling campaign performance and audience insights for all executed media setting up Zeta surveys assist in monitoring survey performance help with optimization efforts and help drive campaign performance. Youll work closely with the Sales and Customer Success teams to achieve client goals through brand and acquisition campaigns campaign optimization and/or online A/B testing strategy. While every day will offer a different challenge daytoday your role will include:
- Diving into large campaign data sets uncovering insights and providing impactful recommendation for clients through thoughtfully crafted storytelling. Deliverables include monthly campaign reporting quarterly and campaign wrap reporting via PowerPoint.
- Set up and monitor Zeta client surveys and Zeta Marketing surveys
- Work with the Zeta Sales and Account Management teams to ensure surveys are executed successfully
- Work with internal teams to compile survey insights once surveys are completed
- Assist in pulling/setting up custom reports as requested
- Assist in growing Zetas Programmatic revenue quarter over quarter via campaign support optimizations and incremental
Who you are:
- A great communicator comfortable speaking with clients team members and CLevel Members alike and can convey complex technical features in simple terms
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
- Able to multitask and prioritize highpriority requests with specific SLAs
- Have a high degree of creativity selfmotivation and drive
- Eagerness to work in a team environment that will be constantly changing day to day
- Enthusiastic team player with a penchant for collaboration and knowledge sharing
- Data driven technical selfstarting and curious
What you need:
- 1 year of working experience in Programmatic AdTech or MarTech Space
- Programmatic Advertising knowledge a plus
- Experience with SQL query language Tableau HIVE Python Vertica PowerPoint and Excel/pivot tables
- Excellent presentation/visualization/storytelling skills
- Excellent troubleshooting and diagnostic skills
- Professional oral and written communication skills
- Bachelors degree in Media Business Economics Statistics Marketing and/or equivalent experience
Bonus if you have:
- Experience in a digital media/Programmatic analytics role
- Experience pulling data & putting together actionable audience insights reports across different programmatic channels
- Experience with VBA/Excel Macros Tableau Python or other data manipulation tools a plus
Company Summary:
Zeta Global is a NYSE listed datapowered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley former CEO of Apple Inc and PepsiCola the Company combines the industrys 3rd largest proprietary data set 2.4B identities) with Artificial Intelligence to unlock consumer intent personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email Display Social Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race gender ancestry color religion sex age marital status sexual orientation gender identity national origin medical condition disability veterans status or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and CrossChannel Campaign Management Reports by Independent Research Firm
Experience:
IC
Employment Type
Full Time
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