Fractional Chief Marketing Officer CMO Huha
Fractional Chief Marketing Officer CMO Huha
Posted on :
08-04-2025
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1 Vacancy
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Job Description
Bloom is a fullservice workplace design consultancy representing Huha on their search for a Fractional CMO to join their team. As Talent Advisors we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our clients team if you are selected as the successful candidate. We look forward to seeing your application!
Hi Im Alexa Founder & CEO of Huha an intimates brand making breathable comfier skinlayer basics that encourage ones sense of body positivity and selflove. In the process of creating what is better for our bodies and minds we are creating a better world too.
Since I started the brand in 2020 Huha is rooted in the belief that everyone deserves to feel comfortable in their skin. For too long weve been trained to think that the way we look is more important than the way we feel and were on a mission to change that.
We are a small but dedicated team with great ambitions and even greater results! As a fastgrowing startup we believe that if we set our minds to a unified goal and work together to achieve it the moon is the limit. Since our inception we have doubled our growth yearoveryear given back to dozens of wonderful charities and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.
Huha is on a mission to create healthier more comfortable garments that improve ones sense of body positivity and selflove. Our values guide our work and our mission guides our values.
About the Role
Huha is a rapidly growing eCommerce brand seeking leadership support in marketing during a pivotal phase of growth. We are looking for a Fractional Chief Marketing Officer (CMO) for a 46 month contract to provide expert guidance as we scale our marketing function.
The fractional CMO will report to VP of Business Operations Jona Dervishaj and closely collaborate with the Founder & CEO Alexa Suter and Marketing Manager Courtney Hutchinson. We are seeking proposals from experienced fractional CMOs with a proven track record in growing D2C eCommerce brands. Experience in the fashion or womens apparel industry is highly preferred.
This is an exciting opportunity to collaborate with a passionate driven team where creativity adaptability and innovation are at the forefront. If youre a seasoned marketing leader who thrives in a dynamic fastpaced environment wed love to hear from you.
Come as you are. Lets build something great together.
The Opportunity
- Strategic Planning: Develop comprehensive marketing strategies tailored to the brands goals ensuring alignment with overall business objectives including geographical market expansions.
- Brand Management: Enhance brand identity and oversee brand changes as new identity roles out across all channels ensuring alignment and brand cohesion.
- Digital Marketing Optimization: Oversee and refine digital marketing initiatives including SEO social media email campaigns and paid advertising to increase both new and returning customers.
- Customer Engagement: Develop strategies to improve customer acquisition retention and loyalty fostering a strong connection between the brand and its customers. Oversee the launch and initial stages of Huhas loyalty and referral program.
- Customer Retention: Improve Huhas customer LTV by diving into data insights and proposing effective retention strategies.
- Building the Marketing Department: Mentor the marketing team ensuring effective of marketing plans and fostering a culture of continuous improvement. Identify goals and key hires for building out the marketing team.
- KPIs and Process: Identify key metrics to maintain a sustainable business in the short and longterm and kick off process improvements to create efficiencies and structure in the marketing department as well as crossdepartmental processes with the marketing team.
What You Bring to the Table
- You have 3 years experience working as either a fractional or full time CMO.
- You have a background in direct to consumer eCommerce brands.
- You can paint a picture of marketing improvements needed by looking at key metrics like MER aMER Retention Rate Sales Data and so on.
- You have a gut feel for brand creatives and storytelling which allows you to make suggestions on small changes that can lead to big improvements.
- You have a good grasp of how SMS Email Marketing Paid Ads Organic Social Media and SEO all comes together to create various touchpoints throughout the customer journey.
- You are confident on platforms like Shopify Lifetimely Wicked Reports Klaviyo Rebuy Yotpo Facebook Ads Manager Google Analytics and other common eCommerce apps and plugins.
- You have successfully built and scaled a highperforming marketing team.
The Interview Process
- Phone screen with Erica Talent Advisor from Bloom
- Video Interview with Alexa Suter (Founder & CEO) and Courtney Hutchinson (Marketing Manager)
- Proposal delivery from candidate 46 month range)
- Final Inperson interview with Alexa Suter (Founder & CEO) and Jona Dervishaj (VP Business Operations)
- Reference checks
- Negotiations and decision
Location
- This is a hybrid role based in Vancouver Canada and will require travel to our office.
- At this time we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if youre located outside of this area.
Like Bloom Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidates journey is consistent and the selection process is unbiased Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply please submit your application via Bloom.
How We Hire
Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidates journey is consistent and the selection process is unbiased the team at Huha will not be responding to any personal messages regarding this role or other opportunities.
Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. Were looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in.
Huha is committed to developing an inclusive barrierfree recruitment process and work environment.
Should you require any accommodation please inform us and we will work with you to meet your accessibility needs. For any accessibilityrelated assistance requests for information in accessible alternative format or to report any accessibility problems please share in your application or email
Required Experience:
Chief
Employment Type
Full-Time
Key Skills
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