drjobs Associate Director Analytics

Associate Director Analytics

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Job Location drjobs

Knoxville, TN - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Tombras a 400 person fullservice national advertising agency with a digital mindset is seeking an Associate Director Analytics with Performance Marketing experience.

The Associate Director will report directly to the VP Analytics and should have prior experience in media analytics especially digital media. The ideal candidate will have 7 years of experience in media marketing or a related field possess 5 years of experience in Analytics and at least 1 years of experience in a managerial role.

The Associate Director will be responsible for and in leading their Analysts in the planning evaluation and effective communication of datadriven digital marketing results and actionable insights. This includes the development and implementation of holistic crosschannel measurement (and testing) plans.

Where youll be working: Knoxville or Atlanta. Relocation assistance may be provided.

What youll be doing:

    • Management role:
    • Leading their team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts
    • Leading their team in the development and of campaign measurement and data strategies
    • Developing Analytics talent on their team
    • Promoting and developing (amongst their team) a culture of bestinclass customer service for clients partners and internal stakeholders by understanding their needs translating those needs into creative solutions and delivering on those solutions with diligence and a sense of urgency

    • Measurement Strategy:
    • Developing and executing frameworks to guide complex projects
    • Developing and executing cross channel media measurement and testing plans
    • Consulting with colleagues and clients on measurement strategies/techniques
    • Ensures appropriate analytics integration into all agency production processes

    • Assessment and Analysis:
    • Leads client communications to simply and effectively convey results efficiencies opportunities and optimizations that have driven business results
    • Works independently and with the team in assessing client media programsInterprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards deep dive analyses infographics etc..
    • Develops recommendations for changes to investment and marketing strategy optimize the efficacy of marketing spend based on quantitative analyses

What you bring:

    • 5 years of experience in media marketing or related field (Ad agency experience a plus)
    • 4 years in an Analytics role
    • Experience with Performance Marketing with extensive knowledge in Paid Search Paid Social and Programmatic
    • Have the ability to drive revenue through digital marketing and traditional media
    • 1 years in a managerial role
    • Experience in presenting analyses to both small and large groupsStrong working knowledge of Marketing and Digital Marketing
    • Strong working knowledge of online advertising media channels such as Search Display Social Contextual Email CTV and OTT
    • Extensive experience with Web Analytics Platforms (Google Analytics Adobe Analytics etc.
    • Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick Facebook Google etc.
    • Strong working knowledge of Tableau
    • Working knowledge in Google Tag Manager and/or Adobe Tag Manager
    • SQL R or Python knowledge and experience with database administration a plus
    • BA Marketing/AnalyticsMS Marketing/Business Analytics a plus
Why Join Tombras Analytics

Tombras Analytics sits at the cornerstone of Connecting Data Creativity for Business Results and delivers Diagnostic Descriptive Predictive and Prescriptive Analytics across both internal teams and a diverse global national and regional client base. We are a passionate team of 20 professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities capitalize on trends create efficiencies and improve marketing and business results for maximum growth.

Why youll want to work at Tombras:

Youll be joining one of the top independent agencies in North America.Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel affect fueling both client and agency growth.Youll be a part of a highly creative agency that has been recognized by AdAge Adweek Communication Arts Fast Company Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Tombras Benefits:

Family It comes first on every list.Tombras has been familyrun since day 1 we strive to facilitate a familyoriented environment rooted in supporting one another.
Dogfriendly offices
Unlimited PTO
Generous parental leave for primary and nonprimary caregivers.
Medical (PPO or High Deductible option) for employee dependents
401(k) Participation
Employerpaid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
New Modern building in Downtown Knoxville
Want more reasons to work at Tombras Check out the latestTombras NewsandOur Values.




Required Experience:

Director

Employment Type

Full-Time

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