Senior Digital Marketing Specialist

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to develop implement and manage our online marketing strategies. The ideal candidate will have a proven track record in driving digital campaigns across various channels including SEO SEM social media and email marketing with a focus on generating leads and driving growth in our target markets.

About Salt Technologies

Salt Technologies is a leading Indian software development company specializing in Web Development UI/UX Design Custom Software Development DevOps Digital Transformations and Software Testing. We deliver highquality custom software solutions for businesses of all sizes focusing on collaboration and clear communication to meet our clients unique needs and requirements.

Our team of experienced and skilled developers uses agile methodologies to ensure timely and budgetfriendly delivery of solutions. We provide a comprehensive range of services including web and mobile application development custom software development support and maintenance as well as consulting and guidance to help businesses make informed technology decisions.

At Salt Technologies we are passionate about creating innovative and effective solutions that drive results for our clients. Join us and be a part of a team that values excellence and innovation in software development & digital marketing.

Key Responsibilities

• Digital Strategy Development: Design and implement comprehensive digital marketing strategies to achieve business goals.
• SEO & SEM Optimization: Plan and execute all digital marketing activities including SEO SEM and PPC campaigns to drive traffic and conversions.
• Content Marketing: Collaborate with content creators to produce SEOfriendly content blogs and social media posts to enhance brand visibility.
• Social Media Management: Develop and manage social media strategies across platforms (LinkedIn Facebook Instagram etc. to grow our online presence.
• Analytics & Reporting: Monitor and analyze key metrics from Google Analytics AdWords and other tools to track performance and optimize campaigns.
• Email Marketing & Automation: Plan and execute email marketing campaigns to engage audiences and nurture leads.
• Lead Generation & Nurturing: Develop targeted digital campaigns to generate leads and nurture them through the sales funnel.
• Market Trends & Competitor Analysis: Stay updated on the latest digital marketing trends and analyze competitor strategies to identify opportunities.

Education: Bachelors degree in Marketing Communications Business or a related field.

Experience: 4 years of experience in digital marketing with a strong focus on B2B and technology services.

Skills:

• Proficiency in SEO SEM Google Analytics and marketing automation tools.
• Experience with content marketing and social media management.
• Strong understanding of lead generation tactics and marketing funnels.
• Excellent communication analytical and project management skills.
• Ability to work in a team environment and collaborate effectively.

Preferred: Certification in digital marketing or experience with specific platforms like HubSpot SEMrush or Ahrefs.

• Private Health Insurance
• Hybrid Workplace
• Performance Bonus
• Paid Time Off
• CTC Package Range: INR 800000 INR 900000

Required Experience:

Senior IC