Director of Product Marketing
Director of Product Marketing
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Job Description
We are seeking a dynamic and strategicminded Director of Product Marketing to join our fastgrowing team. As the Director of Product Marketing you will play a pivotal role in shaping the gotomarket strategy for ourplatform offerings and services.
Reporting to the Chief Marketing Officer youll get to work on the development and of comprehensive marketing campaigns that drive awareness engagement and adoption of our solutions across target markets.
Who are we
When you join Rival Group youre not just accelerating your careeryoure also helping shape the future of customer insights and market research.
Were a forwardthinking resultsdriven organization obsessed with helping innovative brands get closer to their customers in a way that feels fresh organic and fun. Rival Technologies the tech arm of our business is the worlds best conversational research platform and one of Vancouvers fastestgrowing tech companies. Reach3 Insights our consulting side is an awardwinning market research agency with offices in Chicago Toronto and Vancouver. Together were helping brands like CocaCola Kelloggs Dell Technologies REVOLT TV and Roblox get better insights they can use to deliver better products create more impactful marketing campaigns and improve the endtoend customer experience.
Our customers LOVE our tech and services. Were growing fastand were inviting great people to join us on the ride
If making measurable immediate impact while having fun sounds like your jam then we invite you to apply!
What youll do:
- Own the story. Develop and execute bold product marketing strategies that drive awareness and revenue growth.
- Launch like a pro. Partner with product management to bring new features and offerings to market with a bang.
- Empower sales. Create standout messaging sales enablement materials and battle cards that give our team a competitive edge.
- Know the market inside out. Conduct deepdive research on customer needs industry trends and competitors to inform strategy and positioning.
- Create buzz. Develop compelling contentthink product videos case studies presentations and thought leadership pieces.
- Measure what matters. Track key performance metrics to optimize strategies and maximize impact.
- Stay ahead of the game. Keep a pulse on industry trends emerging tech and best practices to keep Rival ahead of the curve.
What Youll Have:
- 5 years of product marketing experience preferably in SaaS or techdriven industries.
- Product Marketing Alliance certification (big plus!.
- Proven ability to build and execute gotomarket strategies that drive real business results.
- A natural storyteller with killer communication and presentation skills.
- A strategic thinker who also loves getting handson and making things happen.
- Experience working crossfunctionally with sales product and customer success teams.
- A fastmoving resultsdriven mindsetyou love working in a highgrowth highimpact environment.
Why us for your next career adventure
Fair compensation
Were committed to pay equity/fair pay practices and closing the gender salary gap.
- Pay range for this role: $130000 $150000 CADdepending on experience
Our compensation package also includes:
- Stock options
- RRSP plan with employer matching
- Parental leave top up
Flexibility and time off
- Hybrid working model Vancouver based role and home office benefits
- 4 weeks of vacation as the standard
Health and wellness
- 100 employerpaid health and dental plan
- Generous sick personal and mental health days
- $1000 annual enhanced mental health benefits
A great place to work you can be proud of
According to a survey of our employees conducted by an independent agency:
- 91 of our people believe management practices are equal and impartial
- 86 have pride in their work and the organization
- 91 agree that their teammates are friendly supportive and welcoming
Our values at Rival:
- Courage
- Results
- Energy
- Kinship
The notsofineprint
If you think youre a good fit please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. We thank everyone for their interest; however only successful applicants will be contacted.
If you dont see yourself fully reflected in every job requirement listed in the posting above we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100 qualified. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Rival provides equal employment opportunities to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.
Rival is also committed to fostering a culture of belonging which includes ensuring an accessible work environment and employment practices. If you require accommodation at any point in the selection process please email
Finally we know from time to time emergencies happen and you may need to reschedule an interview we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
Please note given our security and compliance certifications final applicants will be required to undergo a background check.
No recruiters and no phone calls please!
Required Experience:
Director
Employment Type
Full-Time
