PR Account Director Senior Account Director - Luxury Consumer Hospitality

About Us:

The agency brings exceptional brands and talent together to create truly meaningful activations campaigns connections and partnerships.

Authenticity is at the core of everything we do. Our clients benefit from the nimble creativity versatility and ingenuity of a small consulting agency supported by an enviable little black book of contacts forged over 20 years in luxury communications.

We want our clients to shine and were here to hold the spotlight.

Clients include:W London Hotel Bluebird Hovarda Park Chinois LPM London Isabel Los Mochis Farzi Cafe Amazonico 818 Tequila IT London Viajante87

Past Project work clients:Galvin at Windows The Lost Explorer Mescal FIX Double Dutch JKS the Ivy Collection Caprice Holdings and Crazy Pizza Knightsbridge and Marylebone Casamigos Tequila and Mezcal Eight Lands Gin & Vodka So Perf and Craft Irish Whiskey

Key attributes for all roles:

• A strong sense of accountability and problemsolving capability.
  
• Someone with good written and verbal presentation skills who has a passion for luxury
  

including hospitality drinks lifestyle and upcoming trends and forecasts.

• A desire to network and expand their contact base
  
• A flair for creativity strategic thinking and innovation
  
• Attention to detail
  
• The confidence to express themselves and their ideas no matter how big or small
  
• A passion to expand their understanding of the media landscape
  
• Good foundational knowledge of celeb culture and influencers
  

• Excellent written and verbal presentation skills
  
• Confident in trouble shooting and solutions for clients
  
• Campaign Strategy
  
• High level understanding of budget management
  
• Strong highlevel media contacts for quick wins and feature placement
  
• Strong pitch creation and presentation experience
  
• Strong list of micro to macro influencer contacts
  
• A creative mind set
  
• An understanding of the luxury marketplace with key opinion formers tastemakers influencers celebrities and gate keepers
  
• Experience in management and direction of a team including mentoring
  
• High level client liaison
  
• A desire to grow and develop using the agency as a platform for their skill set and a willingness to learn through training.
  

Minimum required skills/experience

BA or higher level degree or relevant qualification

Polite and personable communication with the whole organisation

Selfstarter with ability to take ownership of a range of activities

Ability to research condense and feedback

Ability to work in a fastpaced environment

At least 4 years experience working in PR/Marketing industry ideally within the luxury and hospitality industry

Benefits/Holiday

Laptop provided

Unlimited reasonable holiday subject to preapproval

Flexible working

Opportunity to attend luxury hospitality events run for clients

Client perks

Soho Works and Friends membership

Private healthcare

Statutory company pension

Roles and Responsibility

Administrative Tasks

• Daily email management
  
• Approving final list creation for influencer and press outreach and managing juniors sending to relevant clients
  
• Overarching assistance of founder with business strategy and forecasting

Media Understanding

• Awareness of media landscape cultural and news agenda for trends feature idea creation and news hijacking moments
  
• Consistent media monitoring in the form of reading weekly and weekend papers magazines and newsletters to remain up to date on news agenda openings trends and understand the media landscape
  
• Ability to confidently develop and sellin stories to highlevel journalists
  
• Maintaining regular contact with network of top tier press and influencers through regular meetings and hosting
  
• Awareness of cultural calendar for client application
  

• Attendance and overseeing at client events
  
• Leading on highlevel activations
  
• Oversee wrap report compilation per activation
  
• New client onboarding processing
  
• Checking weekly and monthly reports for all clients accurately and effectively
  
• Regular client meeting attendance
  
• Ensuring most junior team member takes detailed minutes during client meetings and sent around the team in a timely manner
  
• Overarching creation of client campaign strategy
  

Events

• Oversee credential creation post key events
  
• Oversee guestlist management for large scale events
  
• Oversee media alert drafting and dissemination
  
• Oversee photographer liaison and briefing
  

Communication

• Overseeing and management of junior team members
  
• Copy writing
  
• Developing and selling in large scale trends features to relevant media contacts
  
• Accountability for the quality and accuracy of written work sent to clients