Lead Product Marketing Manager Agency GTM

Pinterest is on a mission to improve the comprehensiveness and shopability of ads on our platform. Were accomplishing this by expanding our advertising demand sources through partnerships with thirdparty ad platforms and working closely with Agencies and media companies who manage performance marketing budgets.

As a Senior Product Marketing Manager Ad Demand and Growth Partnerships you will play a pivotal role in driving the success of our thirdparty ad demand program through strategic planning market analysis and effective gotomarket strategies. You will partner closely with product leadership to set the vision strategy and roadmap for programmatic ads solutions and ensure future investment in solutions are positioned effectively and successfully in the market.

What youll do:

• Shaping our product direction through market analysis research and close collaboration with Product Engineering and Design teams
• Defining positioning gotomarket messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
• Overseeing the creation of agency specific narratives and playbooks based on unique advertiser goals
• Understanding the needs of different audience segments and personas and creating tailored programs and plans that help scale agency demand and revenue
• Assessing the capabilities and value proposition of our advertising solutions through strategic qualitative and quantitative analysis
• Developing market expertise to inform business requirements for new products
• Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
• Driving crossfunctional alignment throughout the gotomarket process tracking success metrics accordingly
• Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
• Delivering consistent and scalable education tools and resources to agencies to educate and inspire them on Pinterests solutions for partners alike
• Building close XFN partnerships across Product Engineering Sales Marketing Communications PR and Legal
• Developing and executing programs and processes that drive revenue product adoption and differentiated value with Pinterest Agency partners
• Defining Agency go to market strategy ensuring the right incentive models product roadmaps education programs and partner marketing opportunities are in place to meet Agency needs and accelerate growth

What were looking for:

• 7 years of experience in digital advertising at a fast growing ad tech company Agency or digital platform
• Bachelors degree in Marketing a related field or equivalent experience
• Experience working with marketing Agencies and defining marketing Agency programs and strategies
• Deep expertise in online advertising and the broader ad tech landscape
• Familiarity with performance and feedbased advertising products
• Experience distilling down market opportunities and insights for the purpose of defining both commercial and gotomarket strategies
• Sharp eye for detail and proven project management and operational skills
• Keen ability to translate complexity into simple clear communication and approach
• Experience handling confidential and privileged partnership information
• Excellent collaboration and influencing skills to create trusted partnerships lead challenging conversations and align senior stakeholders behind on goals
• A passion for Pinterest!

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

InOffice Requirement Statement:

• We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for inperson collaboration that can range sometimes 12 times per quarter and therefore needs to be in a commutable distance from one of the following offices: New York San Francisco or Chicago.

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Required Experience:

Manager