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Description
Job Summary
This role is responsible for overseeing the of NPI marketing content with an emphasis on the commercial portfolio. The role takes the lead in developing insightsled new product introduction campaigns aligned with business goals demonstrating measurable ROI and improved brand metrics. Additionally the role involves fostering collaboration with crossfunctional teams contributing to innovative marketing practices leading of global marketing strategies and leading market research efforts.
Responsibilities
Oversees of NPI marketing content with an emphasis on the commercial portfolio
Leads development of insightsled new product introduction campaigns and assets that directly tie into the business goals and objectives that in turn demonstrate clear ROI and increased brand metrics.
Drives and ensures collaboration with the cross functional teams including product marketing business and regional marketing partners etc.
Oversees consistent of NPI content across the mix.
Contributes to the development and adoption of innovative marketing principles and practices across the organization.
Understands global market trends customer needs and competitive landscapes.
Contributes innovative ideas and leads large crossfunctional teams exercising independent judgment to solve unique and complex problems impacting the business.
Acts as a functional manager within area of expertise developing strategy and setting functional policy and direction.
Provides mentorship and guidance to lowerlevel employees thus ensuring the realization of operational and strategic plans.
Education & Experience Recommended
Fouryear or Graduate Degree in Marketing Communications Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10 years of work experience preferably in social marketing content marketing and media data led planning or a related field.
Knowledge & Skills
Analytics
Brand Management
Brand Marketing
Brand Strategy
Branding
Customer Relationship Management
Data Analysis
Digital Marketing
GotoMarket Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Strategies
New Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
Thought Leadership
CrossOrg Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts large functions and leads large crossdivision functional teams or projects.
Complexity
Provides highly innovative solutions to complex problems within established policy.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment please email Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.
In order to satisfy our contractual obligations with clients the successful candidate will be required to pass a basic standard Criminal Records check. You will also be required to sign off on HPs Confidentiality NonSolicitation and Conflict of Interest Agreement.
HPs commitment to diversity equity and inclusion its just who we are. From the boardroom to factory floor we create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that youre more innovative and that helps grow our bottom line. Come to HP and thrive!
Job
MarketingSchedule
Full timeShift
No Shift premium (Canada)Travel
Relocation
Equal Opportunity Employer (EEO)
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement
Full-Time