Paid Search Specialist

At 2U we are all in on purpose. We are motivated by our mission to eliminate the back row in education and connected by our shared passion to deliver worldclass digital education at scale. As the parent company of edX the worlds leading online learning platform 2U powers more than 4000 online higher education offerings from free courses to full degrees. Together with more than 230 colleges universities and corporate partners we are helping to unlock human potential.

What Were Looking For:

We are looking for a Paid Search Specialist to manage the strategy and performance of paid search marketing campaigns aimed at generating leads across 2Us global portfolio of degree boot camp and executive education programs. This person will be accountable for delivering lead volume and revenue within costperacquisition and ROI targets for an assigned portfolio of accounts with substantial budgets.This role will also have significant involvement in creative testing media innovation and automation strategy. The ideal candidate has demonstrated analytical aptitude and is motivated to become an expert in digital marketing.

Responsibilities Include But Are Not Limited To:

• Manages the strategy and performance of paid search marketing campaigns aimed at generating leads for a defined portfolio of degree boot camp and executive education programs
• Accountable for pacing to budget and delivering lead volume and revenue within costperacquisition and ROI targets
• Develops hypotheses and executes A/B tests to drive business decisions on creative audience targeting and platform capabilities
• Uses critical thinking data analysis and platform expertise to conduct root cause analysis generate actionable plans to optimize fullfunnel volume and cost efficiency
• Performs ongoing keyword discovery expansion and optimization
• Builds reports to monitor KPIs and communicate performance trends
• Works collaboratively with programspecific marketing stakeholders to optimize performance goals and prioritize work according to business impact
• Proactively identifies opportunities for audience geography and channel expansion
• Stays uptodate on industry best practices and applies them as appropriate

Things That Should Be In Your Background:

• 13 years experience in paid search media management with experience managing textbased search campaigns as well as PMAX campaigns; DemandGen experience is a plus
• Direct handson experience with Google Ads and Microsoft Ads Search Ads 360
• Experience in Tableau a plus
• Attention to detail and excellent time management skills
• Demonstrated data analysis abilities and datadriven approach to problem solving
• Highly motivated to become an expert in digital marketing and directly manage a complex portfolio of campaigns
• Selfmotivated learner and processbased thinker
• Strong business writing skills and ability to produce high quality documents
• Strong interpersonal skills particularly influencing and listening skills
• Bachelors degree or higher

Other Attributes That Will Help You In This Role:

Benefits & Culture

Our global employee base is a diverse collection of innovators dreamers and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose and that life at 2U should be fun and meaningful. If youre excited by the opportunity to provide over 40 million learners and counting with access to worldclass online higher education then join us and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Fulltime ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for nonprofit organization study leave sports leave and a companywide festive season break

2U Diversity and Inclusion Statement

At 2U we are committed to building and sustaining a culture of belonging respect and inclusion. We are proud of the steps weve taken to bring together an employee base that embodies diverse walks of life ideas genders ages races cultures sexual orientations abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations please reach out to us at:.

About 2U Inc. (NASDAQ: TWOU)

For more than a decade 2U Inc. has been the digital transformation partner of choice to great nonprofit colleges and universities delivering highquality online education at scale. As the parent company of edX a leading global online learning platform 2U provides over 45 million learners with access to worldclass education in partnership with more than 230 colleges universities and corporations. Our people and technology are powering more than 4000 digital education offerings from free courses to full degrees and helping unlock human potential. To learn more: visit 2U.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U Inc. (Nasdaq: TWOU). Together with the majority of the worlds topranked universities and industryleading companies we bring our community of over 45 million learners worldclass education to support them at every stage of their lives and careers from free courses to full degrees. And were not stopping there were relentlessly pursuing our vision of a world where every learner can access education to unlock their potential without the barriers of cost or location. Learn more at edX.

Learn more at https://2u/careers/
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position and are not intended to be construed as an exhaustive list of all responsibilities duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race creed color religion sex sexual orientation gender identity pregnancy national origin age marital status disability citizenship military or veterans status or any other classifications protected by applicable federal state or local laws. 2Us equal opportunity policy applies to all terms and conditions of employment including but not limited to recruiting hiring training promotion job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national along with an updated curriculum vitae.