Enterprise Marketing Manager
Enterprise Marketing Manager
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Job Description
TCP is committed to cultivating a diverse and inclusive team. However we are not able to sponsor visas for this role.
About TCP TimeClock Plus):
For more than 30 years TCP has helped organizations engage their people byproviding flexible mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users TCP delivers bestinclass technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping employee scheduling leave management and other workforce needs. Growth is happening and our vision for a successful future is clear Wed love for you to join us on this journey! For more information on TCP visitwww.tcpsoftwareor follow us onLinkedInorFacebook.
Enterprise Marketing Manager
TCP is committed to cultivating a diverse and inclusive team. However we are not able to sponsor visas for this role.
About TCP Software
For more than 30 years TCP has helped organizations engage their people by providing flexible mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users TCP delivers bestinclass technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex timekeeping employee scheduling leave management and other workforce needs. Growth is happening and our vision for a successful future is clear wed love for you to join us on this journey!
About the role
As Enterprise Marketing Manager you will be critical in driving revenue growth by developing and executing strategic marketing programs that generate and accelerate the pipeline for our largecustomer segment. You will partner with our marketing managers to drive accountbased marketing (ABM) initiatives and collaborate closely with our sales and account management teams to ensure a seamless alignment between marketing and outbound sales efforts. This role requires a strategic thinker with a passion for datadriven marketing and a strong ability to build relationships across teams. This position reports to the Vice President of Demand and Marketing Operations.
What youll be doing
- Develop and Execute ABM Campaigns: Design and implement personalized multichannel ABM campaigns targeting highvalue enterprise accounts in coordination with sales and product teams.
- Collaborate with Sales: Work with the enterprise sales team to identify target accounts understand sales goals and drive alignment between marketing and sales strategies.
- Lead Nurture & Pipeline Acceleration: Create content offers and messaging to engage and nurture key decisionmakers at target accounts driving them through the sales funnel and accelerating the buying process.
- Marketing Program Management: Oversee the creation and of demand generation programs (webinars email campaigns digital ads etc. aimed at building awareness and generating qualified leads.
- Measure & Optimize Campaigns: Track performance metrics (pipeline generation engagement rates conversion rates) analyze campaign effectiveness and optimize based on data to maximize ROI.
- Crossfunctional Collaboration: Partner with product marketing content operations and external vendors to ensure timely and impactful delivery of marketing assets.
- Marketing Technology & Tools: Leverage marketing automation platforms (e.g. Marketo DemandBase) and CRM systems (e.g. Salesforce) to drive effective targeting reporting and .
How your success will be measured
- Target Account Reach and Engagement
- Pipeline and Revenue created within the segment
- Campaign ROI Demonstrating a clear return on investment from your marketing programs through detailed reporting and optimization efforts.
- Efficiency Ability to manage projects effectively and meet deadlines while maintaining quality standards across marketing initiatives.
What youll need
- 35 years of B2B marketing experience preferably in SaaS or technology companies with a focus on enterprise marketing and pipeline generation.
- Proven experience in designing and executing ABM strategies that drive engagement and revenue within large complex organizations.
- Demonstrated success in working closely with sales teams to drive pipeline enhance lead quality and improve overall marketingsales alignment.
- Ability to develop and manage multiple marketing initiatives simultaneously with strong attention to detail and deadlines.
- Comfort with data analysis reporting and optimizing campaigns based on key performance indicators (KPIs).
- Handson experience with marketing automation platforms (e.g. Marketo DemandBase) and CRM systems (e.g. Salesforce).
- Ability to craft compelling messages for diverse audiences and work effectively across departments and levels of the organization.
- A collaborative mindset and proven ability to work in a fastpaced dynamic environment with crossfunctional teams.
- You balance rightbrain creativity with leftbrain analytical thinking
- You have a growth mindset and embrace constructive feedback about your work
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- This role may require occasional travel.
Benefits:
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- Employee choice benefit
TCP Software is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Experience:
Manager
Employment Type
Full Time
