Sr Director of Product Marketing Credit Card
Sr Director of Product Marketing Credit Card
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Role
Were seeking a seasoned marketer to lead the marketing function for SoFis suite of credit cards. This includes owning the value proposition gotomarket plan acquisition and engagement strategy and leading a team of individual contributors who will deliver outcomes towards your vision. This role plays a critical function in accelerating acquisition among our target audience and realizing the benefits of using one of our credit cards. This is a highly crossfunctional role both within our Marketing team and the crossfunctional teams such as finance product engineering risk and the business unit.
What Youll Do:
- Act as the CMO for your products with a vision on the longterm strategy & nearterm
- Create & lead marketing strategies based out of consumer & competitive insights
- Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning value proposition and gotomarket strategy.
- Manage the channel allocation mix and bonus strategy to optimize acquisition
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner closely with the credit risk and business unit functions to align our targeting and underwriting strategy to deliver on our profitability objectives
What youll need:
- 15 years of relevant marketing experience including consumer product marketing with quantifiable revenue responsibility
- Credit card acquisition experience especially working with the credit risk function and working on key channels such as direct mail and affiliates
- Strategy and : Experience combining strategic thinking with tactical to drive customer acquisition through diverse channels
- Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Analytics: Use data to drive strategy and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problemsolve in a fastpaced selfdriven environment
- Growth: Proven track record of building budgets and programs that support efficient growth
- Bachelors degree required
Nice to have:
- MBAs encouraged to apply
Required Experience:
Director
Employment Type
Full Time
