Marketing Manager Boston MA
Marketing Manager Boston MA
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Salary Not Disclosed
1 Vacancy
Job Description
We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding a work environment that is diverse and dynamic look no further Haemonetics is your employer of choice.
Job Details
Establishes directs and coordinates clinical marketing strategy and activities for the Transfusion Management franchise with specific focus on downstream North America programs. Influences gotomarket strategies and crafts compelling clinical and operational value messaging for customers and prospects. Responsible for developing compelling value proof points and deliverables such as case studies and testimonials white papers speaking engagements etc. Responsible for creating and reinforcingthe value proposition to drive marketing campaigns field enablement partner support and product launches. Customer facing liaison responsible for collaboration of voice of customer user communities market data and KOL development and management.
Essential Duties
- Maintain subject matter expertise in solution features software configuration use cases and operational clinical workflows
- Conducts analysis of customer base and identifies solutions to trends and changes in demands and collaborate with upstream product marketing for roadmap development
- Develop clinical marketing focused messaging for product launches with a focus on clinical and operational value
- Compiles and analyzes competitive information on market trends and tracks key statistics.
- Visits customers in North America regularly to understand market needs build KOL network and advocate for case studies.
- In collaboration with global and franchise marketing develop and support successful implementation of annual strategic and marketing plans at the regional level.
- Supports Global Marketing Directors to develop strategies to meet revenue goals for global market
Supervisory Responsibilities: None
Qualifications
Education
Bachelors Degree(Required)
Masters Degreeor advanced marketing training (Preferred)
Years of Experience
6 7 yearsProgressive marketing and or sales experience with a minimum of 5 years in a healthcare related industry(Required)
Experience in blood banking laboratory nursing or other healthcarerelated operational or clinical role (Preferred)
***Boston Based Position
Required Experience:
Manager
Employment Type
Full-Time
