Head of Marketing

About Vori: Vori is on a mission to revolutionize the future of the $1T grocery industry. A rapidly growing vertical SaaS/Fintech startup for neighborhood supermarkets Vori is looking to hire an exceptional Founding Operations Lead to help support our customers as we scale. Vori is an operating system that empowers small grocery businesses and integrates a cuttingedge POS and inventory management system to help these local businesses thrive against large chains like Walmart and Kroger. Also well help reduce food waste and food insecurity along the way.

Position Overview: We are seeking an exceptional Demand Generation & Growth leader to drive Voris revenue by 10x over the next year. This role will be pivotal in scaling our customer acquisition engine. The ideal candidate will be a worldclass expert in B2B SaaS growth marketing with a proven track record of driving qualified leads and converting them into revenue.

Key Responsibilities:

• Develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets: booked demos and revenue

• Build the marketing team manage the team as it scales and hire contractors and agencies as needed to hit goals. At first youll be a growth marketing team of one but youll be able to hire once we hit growth milestones and define the next roles.

• Own the fullfunnel metrics from topoffunnel lead generation to salesqualified opportunities

• Collaborate closely with sales product and customer success teams to align growth initiatives with overall business objectives

• Implement datadriven multichannel marketing campaigns across digital and traditional channels

• Optimize the marketing tech stack and lead qualification framework to improve efficiency and effectiveness

• Develop and manage relationships with key industry partners and influencers

• Create compelling content and messaging that resonates with our target audience of independent grocers

Qualifications:

• Experience marketing to SMB or enterprise customers in industries that are not hyperonline (e.g. retail logistics)

• Can masterfully use AI to help craft the GTM motion of the future

• 10 years of experience in B2B SaaS marketing with a strong focus on demand generation and growth

• Proven track record of scaling revenue 10x or more in a startup environment

• Deep expertise in digital marketing ABM content marketing and marketing analytics

• Strong analytical skills with the ability to use data to inform strategy and demonstrate ROI

• Excellent communication and interpersonal skills with the ability to effectively collaborate with crossfunctional teams and distill complexity into poetry

• Strategic thinker with the ability to execute tactically in a fastpaced environment

• Exceptional communication and presentation skills

Ideal Candidate Qualities:

• Experimentation mindset: Thrives on testing new hypotheses evaluating data and iterating quickly

• High Craft: Vori is a designdriven company and we see taste as a core part of growth and demand generation

• Resultsdriven: Consistently delivers on aggressive growth targets

• Customerobsessed: Deeply understands the needs and challenges of independent grocers

• Agile: Comfortable with ambiguity and able to pivot strategies as needed. Prior startup exposure (Series A C) or exfounder experience is preferred.

• Collaborative: Builds strong relationships across all departments especially design sales and product

What We Offer:

• Opportunity to own a critical department and make a significant impact in a rapidly growing startup

• Competitive compensation package including equity

• Comprehensive health dental and vision insurance

• 401(k) plan

• Flexible work arrangements

• Professional development opportunities

As an earlystage company we are still building out our growth engine you should be excited about the opportunity to get in on the ground floor. Youll be hands on building and executing in tools but youll also need to set goals and budgets prioritize initiatives and report on key metrics to the entire company.

If youre passionate about scaling B2B SaaS businesses and excited about revolutionizing the grocery industry we want to hear from you. Join us in our mission to empower independent grocers in everyday communities nationwide and shape the future of retail technology.