Strategic Social Media Manager
Strategic Social Media Manager
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$ 80000 - 110000
1 Vacancy
Job Description
Benefits and perks
- A vibrant and fun office culture 1pm knock offs on Fridays!
- Great channel of succession and huge pipeline for career development with a growing brand
- Epic staff discounts on our product plus other businesses weve built strong community partnerships with
- EAP to support our team wellbeing
- Youre our biggest asset start smashing your goals to be 1 better every day with complimentary access to our book library via Audible and purposeful personal/professional development forums
- Access to our inhouse gym and regular weekly free team member exclusive training sessions
- Sweat with the community allowances to network with fitness partners and attend events
Our story
LSKD is an Australianowned and operated brand that prides itself in producing highquality functional sportswear with a street aesthetic. Ever since our formation weve never been content settling for the norm; were constantly evolving and challenging the status quo inspired by the restless few who influence style shape the future and strive to be 1 better everyday!
What does my team do
The content team is responsible for bringing the LSKD Content Strategy to life.
Using a variety of mediums across a variety of channels the teams ultimate goal is to authentically and organically connect with our community in such a way that encourages motivates and inspires them to be 1 Better Everyday.
Responsible for generating video photography and brand communication the content team shapes our LSKD brands narrative engaging with our community driving traffic to our stores and website and ultimately contributing to our LSKD overall success. Content is a powerful tool for engaging with our brand muse and community.
The gig
The Social Media Manager is responsible for developing and executing LSKDs social media strategy to enhance brand awareness increase community engagement and drive conversions. This role involves creating comprehensive strategies compelling content managing campaigns analysing performance and leading a small team of Social Media Specialists to deliver impactful results.
Including but not limited to:
1. Strategic Leadership
- Develop and implement datadriven strategies to align with LSKDs mission of inspiring the community to be 1 better every day focusing on growth engagement and brand awareness across all platforms
2. Content Creation & Management
- Collaborate with the content and marketing teams to bring campaigns to life on social media including product launches and events
- Oversee the curation and scheduling of engaging and onbrand content including text images and video
3. Community Management
- Build and maintain strong relationships with our community fostering a positive online environment
4. Analytics & Reporting
- Track and analyse social media performance metrics including engagement reach and ROI generating regular reports with insights and actionable recommendations
5. Campaign Management
- Plan and execute social media campaigns to meet specific goals such as lead generation brand awareness or conversions
6. Leadership & Team Management
- Lead and manage a small team of Social Media Specialists/coordinators ensuring high performance and alignment with organisational goals
- Provide mentorship training and support to foster professional development and creativity within the wider content team
7. Innovation & Continuous Improvement
- Stay in the know with the latest trends and algorithms and educate the greater team on platform updates and best practise
- Propose innovative approaches to enhance LSKDs digital presence and audience engagement
What will you embody
- Follow the LSKD operating principles including Marketing and 1 Better
- Be the Hungry Humble Smart; and lead the brand with integrity
- Bachelors degree in Marketing Communications or a related field
- 3 years of experience in social media management with at least 1 year in a leadership role
- Excellent communication and interpersonal skills
- Proven ability to develop and execute successful social media strategies.
- Expertise in platforms such as Facebook Instagram LinkedIn Twitter and TikTok
- Strong copywriting editing and storytelling skills
- Experience with social media management tools (e.g. Hootsuite Sprout Social) and analytics platforms
- Familiarity with running and optimising paid social media campaigns
- Flexibility to adapt to changing priorities and work schedules with a proactive and solutionsoriented mindset
- Strong leadership organisational and timemanagement skills
To give you the edge:
- Graphic design or video editing skills
- Knowledge of SEO principles and their application to social media
- Experience in influencer marketing and partnership development
So what do you need to get the gig
Turn this application upside down: blow it out of the water and show us why you want to be part of Australias fastest growing brand!
Required Experience:
Manager
Employment Type
Full-Time
