Marketing Analytics Operations Director
Marketing Analytics Operations Director
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Job Description
Marketing Analytics and Operations Director Role
Verndale is expanding its corporate marketing team responsible for driving and managing Verndales brand growth. We are seeking a Marketing Analytics and Operations Director to lead and evolve our datadriven marketing efforts.
As the Marketing Analytics and Operations Director your expertise will be crucial in shaping how data informs our marketing decisions and in managing the operational systems that help Verndale measure success. You will play a key role in enabling us to better connect with prospects and customers through data insights.
This is an exciting opportunity to be part of an evolving team in an organization experiencing significant growth. If youre an innovative thinker with handson experience in data and marketing systems and youre passionate about driving measurable impact we want to hear from you.
Responsibilities
The Marketing Analytics and Operations Director will be responsible for building measuring optimizing and scaling our marketing programs. This role is key to evaluating marketing performance supporting demand generation and integrated marketing campaigns including:
Reporting:
- Design and implement realtime tracking across paid owned and earned channels developing a MultiTouch Attribution (MTA) model to provide a holistic view of marketing touchpoints and their impact.
- Build dashboards and reports to monitor the effectiveness of marketing activities.
- Deliver insights to leadership on channel performance (web media email) relative to marketing objectives with actionable recommendations for improving ROI.
Measurement:
- Create measurement plans and learning agendas to define KPIs desired outcomes and projected performance.
- Develop audience models to identify highvalue prospects and inform acquisition and nurturing strategies.
- Analyze SEO performance organic traffic trends and content engagement metrics to optimize digital marketing effectiveness.
- Implement and manage onsite experimentation including A/B testing heatmapping and UX analysis to enhance site performance and landing page conversions.
- Manage media campaign performance defining success metrics setting up tagging and tracking and advising on ongoing optimization.
Automation:
- Oversee lead management processes including lead scoring audience segmentation and nurturing strategies with an openness to exploring and applying AI to maximize marketing efficiency.
- Own and continuously improve Verndales martech stack managing database health and lead management in collaboration with the Sales team.
- Use audience segment insights to inform targeted messaging and improve engagement and conversion rates.
Management:
- Provide guidance mentorship and management to one direct report.
- Ensure marketing data privacy compliance implementing governance frameworks for GDPR and CCPA where applicable.
- Maintain vendor relationships for martech stack ensuring platform capabilities align with business goals and growth.
Qualifications:
- 10 years of experience in digital marketing analytics (Salesforce Sales Cloud website media).
- Expertise with measurement platforms (e.g. Google Analytics Tag Manager Data Studio).
- Proficiency in data visualization tools (e.g. Tableau Power BI).
- Experience with marketing data and analytics tools (e.g. SEMRush Optimizely/ODP ZoomInfo 6Sense Bombora).
- Handson experience with marketing automation platforms particularly Salesforce Account Engagement (Pardot).
- Strong SQL and advanced Excel skills are preferred.
- Excellent verbal and presentation skills with the ability to deliver compelling insights to senior audiences.
- Proactive problem solver with a focus on innovation and results.
Ten Great Reasons to Work at Verndale
- We are a rapidly growing company that is just as entrepreneurial today as when we were founded in 1998.
- We are relentlessly curious and enthusiastically solve our clients complex business problems through technology data and design.
- We foster a culture that enables every person in the organization to do the best work of their career.
- We offer regular training and professional development to move careers forward.
- Client and employee satisfaction are our two most important business metrics.
- We celebrate and champion diversity equity and inclusion.
- We offer generous paid company holidays vacation and paid sick time to every employee starting on day one.
- We provide topoftheline benefits including health dental vision 401K LTD STD Life Insurance EAP HRA and more.
- We support a healthy work/life balance.
- We are fully remote enabled and embrace the evolving definition of the workplace.
About Verndale
Verndale is a digital experience agency dedicated to driving growth by helping businesses create meaningful human connections in an increasingly digital world. With offices in Boston Montreal Los Angeles Quito and hubs across the Americas we partner with marketing and technology leaders to deliver personalized web mobile and ecommerce solutions that elevate customer experiences.
At Verndale we thrive on collaboration and innovation offering a full range of services that span strategy design development personalization SEO analytics and digital advertising. We celebrate diversity and inclusion striving to create a climate of respect essential for both individual and company success.
If youre ready to be part of a passionate team dedicated to making an impact and driving growth we invite you to explore a career at Verndale.
Compensation & Benefits
In accordance with applicable law the above salary range provided is Verndales reasonable estimate of the base salary for this role. The actual amount may vary based on nondiscriminatory factors such as location experience knowledge skills and abilities. In addition to salary Verndale also offers a competitive benefits package.
Verndale is proud of the fun diverse and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical dental life disability and a 401(k) savings plan are offered to all fulltime employees. Ample company paid holidays and personal time off make having a worklife balance possible. For some roles remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.
Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law.
Required Experience:
Manager
Employment Type
Full-Time
