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Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.

Head of Media Planning DE (Permanent Berlin Based)

As the Head of Media Planning DE you will be responsible for developing and driving the media strategy for all of eBays Full Funnel marketing campaigns in DE. Collaborating closely with eBays global marketing teams and local media agency in DE you will lead the refinement of media strategies tailored to the DE market.

We are searching for a seasoned media planning professional who is enthusiastic about driving excellence in media planning and exploring new channel opportunities. An ideal candidate will possess expertise in integrating offline and online channel planning strategies generating insightful strategies and analytics to enhance media investments effectively and demonstrating a deep understanding of customer behavior.

In this role you will guide the marketing team on all matters related to DE media strategy and planning aiming to efficiently target identified audiences. From overseeing the media planning process to optimizing campaigns for maximum efficiency and evaluating their effectiveness you will play a crucial role in shaping eBays media strategy in DE. Reporting to eBays EU Head of Media Planning you will be part of an agile diverse and inclusive work culture that has been a cornerstone of eBays identity for over 20 years.

Responsibilities:

• Lead the development and refinement of media strategies for eBays Full Funnel marketing initiatives in DE encompassing online and offline channels in close alignment with eBays global marketing team.
• Work collaboratively with the brand team and other adjacent marketing & business functions to create approaches that deliver for the business objectives as well our customers.
• Directly manage an inhouse media planning team to ensure they are equipped and motivated to deliver against our goals.
• Effectively plan and manage the annual paid media budget ensuring phasing & allocation is optimised to drive performance. Manage teams to ensure we are spending to budgets with effective pacing.
• Create consumer datadriven media briefs and guide eBays media agency and internal buying teams in DE to deliver impactful and efficient media plans.
• Continually optimize campaign media strategies and assess campaign effectiveness.
• Be able to assess the performance of our lower funnel media activity interpret what is driving or hindering performance and provide valuable summaries to senior partners.
• Find opportunities related to new media channels and innovative placements.
• Evaluate the efficiency of different media channels in reaching target audiences.

Requirements:

• Bachelors degree preferably in Marketing/Communications.
• Minimum of at least eight years of media planning experience ideally within agency and client side roles with a focus on retail consumer goods tech or internet sectors.
• Proven expertise in media planning for both offline and online channels.
• Experience working within a matrixed organisation demonstrating crossfunctional collaboration skills to deliver success.
• Experience managing and motivating a media team.
• Strong background in briefing and managing media strategy projects involving internal departments and external agencies.
• Ability to analyse and optimize media plans for maximum efficiency with experience in metrics reporting and plan adaptation.
• Proficient in building relationships with partners across different organizational levels with a creative and solutionfocused approach.
• Strong communication skills and comfort in liaising with senior partners across various marketing & business functions. Ability to tailor communication style to different levels of media knowledge.
• Proficiency in English and German

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity veteran status and disability or other legally protected status.If you have a need that requires accommodation please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility for people with disabilities.

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