Director Marketing Strategy Operations
Director Marketing Strategy Operations
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Salary Not Disclosed
1 Vacancy
Job Description
About the role:
This is the first leadership role on the Marketing Operations team. You will be the orchestrator and strategist behind our marketing enginedefining critical processes implementing industryleading technologies and ensuring measurable impact on Crestas bottom line. Your work will span inbound pipeline generation marketing automation data analytics and team leadership all to create seamless customer journeys and drive revenue. If you love solving complex problems in a fastpaced innovative environment and enjoy building frameworks that last wed love to hear from you!
Location: SF preference but open to fully remote US.
Responsibilities:
- Global Marketing Operations Leadership
- Oversee global marketing operations orchestrating everything from lead acquisition to revenue generation
- Champion bestinclass processesincluding lead scoring attribution database management segmentation and digital marketing workflowsto ensure no lead is left behind
- Strategic Alignment & Stakeholder Engagement
- Drive engagement and alignment with senior leadership across business units
- Partner with Finance and crossfunctional operations teams to lead annual/quarterly planning processes ensuring marketing goals and budgets map to Crestas strategic objectives
- Pipeline Generation & Campaign
- Lead pipeline strategy to drive demand and growth for Crestas strategic and enterprise segments
- Ensure full closedloop reporting from lead to revenue optimizing funnel performance and revealing actionable insights on campaign ROI
- Marketing Technology & Data Governance
- Configure integrate and optimize the marketing tech stack (e.g. HubSpot Salesforce Tableau) to track analyze and scale global marketing programs
- Own and maintain the marketing database enforcing data hygiene segmentation and compliance (GDPR CANSPAM)
- Operational Excellence & Process Optimization
- Identify workflow inefficiencies and implement streamlined automated solutions for effective lead management forecasting and reporting
- Develop and manage the marketing forecast model providing accurate projections for pipeline and revenue contribution
- Lead the Marketing OKR process and take ownership of crafting board presentation slides with the CMO
- Measurement & Insights
- Design and refine dashboards analytics frameworks and KPI reviews that enable datadriven decisions
- Deliver accurate actionable insights on campaign performance channel ROI and marketings overall impact on revenue
- CrossFunctional Collaboration
- Partner with Sales Finance Product IT and the broader Revenue Operations team to align marketing ops with wider business initiatives
- Collaborate on major gotomarket launches budget planning and technology integrations to drive a seamless buyer experience
- Team Management & Culture
- Manage current team 1 team member today) with longterm ability to build out a global function
- Cultivate a highperformance datainformed culture ensuring alignment with Crestas values and longterm objectives
Qualifications We Value:
- 7 years in strategic operational roles (marketing operations product marketing revenue ops or analytics) ideally within a global and crossfunctional environment
- 5 years specifically in marketing operations with demonstrated success in lead lifecycle management data integrity technology integrations and funnel optimization
- 5 years managing Hubspot (or a similar marketing automation platform) and Salesforce CRM; advanced proficiency in configuring integrating and optimizing these tools
- Expertise in demand generation funnel metrics marketing attribution and closedloop reporting
- Strategic problem solver with exceptional project management and influencing skills; proven ability to lead complex initiatives and communicate effectively at all org levels
- Deep understanding of database structures data hygiene and analytics best practices
Compensation for this position includes a base salary equity and a variety of benefits. Actual base salaries will be based on candidatespecific factors including experience skillset and location and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry where scammers attempt to access candidates personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee reach out to
Required Experience:
Director
Employment Type
Full Time
