Social Media Marketing

Job Description: Social Media Manager Executive

We are seeking a talented and driven Social Media Manager Executive to join our team. we require someone with a deep understanding of leveraging social media platforms to organically generate traffic engage audiences and drive conversions for our business. The ideal candidate should have experience in creating and executing resultdriven social media strategies that align with our companys goals and vision.

Key Responsibilities

Social Media Strategy & :

• Develop and implement effective social media strategies tailored to the website development industry to boost brand awareness and organic traffic.
• Research and analyze current trends competitor activities and audience preferences to create targeted campaigns.
• Manage plan and publish engaging and visually appealing content across all relevant platforms (Facebook Instagram LinkedIn Twitter Pinterest etc..

Content Creation & Management:

• Create highquality platformspecific content including graphics videos captions and hashtags that resonates with the target audience.
• Collaborate with the design and content team to ensure the visuals and messaging align with our services (e.g. website development SEO mobile app development).
• Schedule and maintain a content calendar for consistent posting and campaign .

Traffic Generation:

• Use innovative organic techniques like engaging storytelling carousel posts and interactive content (polls quizzes Q&A sessions) to drive traffic to the company website.
• Optimize social media bios CTAs and posts to convert followers into website visitors and potential leads.
• Track and analyze metrics such as engagement reach clickthrough rates and website traffic driven from social platforms.

Community Engagement:

• Actively monitor and engage with comments direct messages and discussions to foster a strong connection with followers.
• Build and nurture relationships with industry influencers and thought leaders to enhance our brands credibility.
• Respond promptly to inquiries and escalate any issues or feedback to relevant teams.

Analytics & Reporting:

• Analyze performance data using tools like Google Analytics Facebook Insights and LinkedIn Analytics to track the success of social media campaigns.
• Prepare weekly and monthly performance reports with actionable insights for improvement.
• Suggest and implement datadriven strategies to optimize future campaigns.

1. Collaboration & Coordination:

• Work closely with the marketing and development teams to align social media efforts with broader marketing objectives.
• Promote services like website development SEO mobile app development and hosting solutions through social media campaigns.
• Coordinate with the SEO team to align content with keyword strategies for enhanced visibility.

Staying Updated:

• Stay uptodate with the latest trends tools algorithms and best practices in social media marketing.
• Experiment with new formats and features (e.g. Instagram Reels LinkedIn articles) to maximize engagement and reach.

Requirements

• Experience: 24 years of experience as a Social Media Manager or similar role preferably in the IT digital marketing or website development industry.
• Education: Bachelors degree in Marketing Communications or a related field.
• Skills:
• Proven ability to grow social media channels organically and generate website traffic.
• Proficiency in social media management tools (e.g. Hootsuite Buffer Sprout Social).
• Strong understanding of algorithms trends and platformspecific strategies.
• Excellent copywriting and editing skills to craft engaging captions and posts.
• Knowledge of basic SEO principles and how they integrate with social media.
• Analytical mindset to interpret data and make informed decisions.
• Creative and proactive problemsolving skills.
• Preferred Skills:
• Familiarity with graphic design tools like Canva Photoshop or Illustrator.
• Basic video editing skills for creating shortform content like Reels or TikToks.
• Experience with paid ad campaigns is a plus though this role primarily focuses on organic growth.

What We Offer

• Competitive salary and incentives based on performance.
• Opportunity to work in a dynamic and collaborative environment within the IT industry.
• Exposure to a diverse range of projects in website development and digital marketing.
• Career growth opportunities with access to the latest tools and training.

To Apply:

If you are passionate about social media and have a proven ability to drive organic traffic wed love to hear from you! Please send your resume portfolio (if applicable) and a cover letter detailing your experience and strategies to