Performance Marketing Specialist
Performance Marketing Specialist
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
07-04-2025
Job Description
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria Morocco and Tunisia with recent expansions into France Canada and SubSaharan Africa. It is backed $200M in funding by VCs from Silicon Valley Europe and other parts of the world.
We offer ondemand services such as ridehailing and lastmile delivery. Building on this infrastructure we are now introducing financial services to help our users pay save and borrow digitally.
Helping usher the continent into a digital economy era. Were not just about serving people were about creating a marketplace to bring people what they need while infusing social values.
As a Paid Ads Specialist you will be at the forefront of our digital marketing strategy managing and optimizing paid advertising campaigns across various platforms. Your expertise will help us reach our target audience maximize ROI and contribute to the overall growth of our brand.
Key Responsibilities:
- Campaign Management: Plan create and manage paid advertising campaigns on platforms such as Google Ads Facebook Ads LinkedIn Ads Instagram and others.
- Strategy Development: Develop and implement effective paid media strategies aligned with business goals and marketing objectives.
- Optimisation: Continuously monitor and optimise campaigns to improve performance including A/B testing bid management and audience segmentation.
- Analytics & Reporting: Analyse campaign performance using tools like Google Analytics SEMrush or similar platforms. Provide detailed reports and actionable insights to stakeholders.
- Budget Management: Allocate and manage advertising budgets efficiently to ensure maximum ROI.
- Keyword Research: Conduct thorough keyword research and competitive analysis to identify opportunities for campaign improvement.
- Collaboration: Work closely with the creative content and SEO teams to develop compelling ad creatives and landing pages that drive conversions.
- Stay Updated: Keep uptodate with the latest trends and best practices in paid advertising and digital marketing.
What Were Looking For:
- Proven experience as a Paid Ads Specialist Digital Marketing Specialist or similar role.
- Handson experience with Google Ads Facebook Ads Manager Twitter Ads and other relevant platforms.
- Strong analytical skills with the ability to interpret data and make datadriven decisions.
- Proficiency in using analytics tools (e.g. Google Analytics SEMrush HubSpot).
- Excellent understanding of PPC CPC CPM and other advertising metrics.
- Creative mindset with the ability to develop engaging ad copy and visuals.
- Strong organisational and timemanagement skills.
- Bachelors degree in Marketing Business or a related field.
- Relevant certifications (e.g. Google Ads Certification Facebook Blueprint) are a plus.
- Detailoriented with a passion for continuous learning and improvement.
- Ability to work independently and collaboratively within a team.
- Strong communication skills both written and verbal.
Experience:
Skills:
Qualifications:
Attributes:
At Yassir we believe in the power of diversity and the importance of an inclusive culture. So if youre ready to bring your unique perspective and experiences to the table then were excited to listen.
Dont just apply for a job come and be a part of our journey. Lets create a better tomorrow together.
We look forward to receiving your application!
Best of luck
Your Yassir TA Team
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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