Digital Marketing Specialist Dallas local candidates only

Digital Marketing Analyst We are looking for Data Analyst PPC and Social Media expertise

Astanza believes that we do more than just sell lasers; we change peoples lives. We help clients start profitable new businesses we help people change their appearances and feel better about themselves and we care about each other as family.

Astanza is looking for energetic talented individuals to join our awardwinning marketing team. We have an emphasis on digital marketing so our Digital Marketing Analyst (Data/SEM/SEO/PPC/PAID SOCIAL) will be a key player on the team.

The purpose of the Digital Marketing Analyst is to implement track and optimize Astanzas digital media marketing initiatives. These initiatives include SEO SEM Social Media Marketing and other digital paid media channels. The Digital Marketing Analyst will also implement track and report on website improvements and changes alongside other members of the marketing team.

Once hired the Digital Marketing Analyst will have a working knowledge of the business builder program and the Astanza MarTech stack to serve as an expert in all aspects of our digital marketing.

The Digital Marketing Analyst will also collaborate with the Brand Manager to execute SEO strategies to meet Googles guidelines and increase search visibility rankings and organic traffic for clients and the Astanza website.

This position will be our inhouse digital media expert and enable us to increase SEM/SEO results and no longer need to rely on 3rd parties or agencies.

QUALIFICATIONS & SKILLS

The ideal candidate has 3 years of Marketing experience plus a Bachelors degree in Marketing or a related field from a recognized institution. We also welcome applicants to apply with 57 years of relevant experience even if you do not hold a degree but have experience specifically in Marketing including SEO PPC SEM Paid Social Media marketing.

Were looking for someone with experience in some or all of these areas:

• Strong communication and writing skills
• Experienced in data analytics
• Search Engine Optimization (SEO)
• SEM/PPC (Google Ad Words Bing etc.
• Content Marketing
• OmniChannel Paid Social Media Advertising (set up ads on Facebook/Instagram/LinkedIn)
• WordPress
• HubSpot Marketing Hub experience required
• Salesforce experience desirable
• Google Ad Words Certified
• Facebook Certified Digital Marketing Associate or other relevant certifications

FUNCTIONAL ACCOUNTABILITIES

Client Onboarding and Servicing: Working alongside the Client Marketing Manager to assist in AdWords implementation and improvements

SEO for Astanza and NLLC: Work with the Brand Manager to monitor and improve website performance making updates to content as requested

SEM/PPC for Astanza and NLLC: Own the implementation and management of PPC campaigns across all major digital marketing channels including research reporting and analysis of existing campaigns

Social Media for Astanza and NLLC: Takes messaging and creative crafted by both the brand and product marketing teams and assists in scheduling posts replying to comments and making recommendations for improvements

MarTech Management: Assists leadership in maintaining existing MarTech stack and makes recommendations for process and technology improvements

KEY COMPETENCIES

Strategic and Analytical DataDriven Omni Channel Strategist Problem Solving Attention to Detail Client Focused Strong Communication Skills Highly Technical Desire to Learn and Grow and Team Oriented

LEARNING GOALS

At Astanza we believe theres always something new to learn. We have personal development plans for each team member and recommend earning a certification in either one of many different Google HubSpot or Facebook certifications while you are working with us.

THE DETAILS & PERKS

• Fulltime
• Job located at our office near downtown Dallas in the Cedars area. 1810 S. Akard Street #500 Dallas TX 75215 (will consider a day or two of remote work after the first few months)
• Salary range $60000 $70000/annually based on experience
• Get paid to read Yep we have a Better Book Club and you can earn $ for reading businessrelated books