Digital Content Manager - Wvue
Digital Content Manager - Wvue
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Job Description
About Gray Media:
Gray Media is a leading media company that owns and operates highquality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets we focus on training and development of the best and brightest employees in the business.
About WVUE:
WVUE FOX 8 in New Orleans is the #1 rated News station in the competitive New Orleans Market. FOX 8 is committed to providing indepth investigative stories that affect change hold the powerful accountable and shine a light on public . FOX 8 recognizes the responsibility of keeping the viewing public safe and informed about the world around them delivering all the news information and entertainment viewers want and need to know. With this mission in mind FOX 8 is committed to serving as the Weather Authority for Southeast Louisiana and Southwest Mississippi and continues to lead in the field of investigative journalism. FOX 8 is committed to innovation and continued evolution in the use of existing technology producing more than 65 hours of news and locally originated programming per week. With a station based in MidCity New Orleans WVUE employees work live and play in one of the nations most vibrant and unique cities.
Job Summary/Description:
WVUE is seeking a forwardthinking dynamic Digital Content Supervisor to lead and oversee our growing digital efforts managing the production and publication of content across all FOX 8 multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends including SEO and social media strategy. As part of our leadership team the Digital Content Supervisor will play a key role in ensuring highquality timely and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills and strong communication abilities and thrive in a fastpaced deadlinedriven newsroom.
Duties/Responsibilities include but not limited to:
Must be able to write and publish news weather and sports coverage on all WVUE digital platforms.
Strong skills in gathering usergenerated content and the creation of enterprise material including but not limited to interactive data maps infographics special online streaming opportunities and CTV shows.
Develop strategies for live and ondemand digital content to expand CTV and streaming efforts
Monitor analytics to track engagement optimize video and story placement and increase overall digital consumption.
Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku Amazon Fire TV and Apple TV.
Lead efforts to increase social referrals by developing engaging shareable content that drives users back to WVUEs owned platforms.
Monitor algorithm changes on platforms like Facebook Instagram and TikTok to adjust posting strategies accordingly.
Work with newsroom leadership to develop ethical AI usage guidelines in reporting content automation and factchecking
Monitor and integrate AIdriven tools for content creation audience engagement and newsroom automation
Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery
HTML Canva and Adobe Creative suite experience are preferred as well as knowledge of ENPS.
Collaborate with digital team and other newsroom managers to strategize and implement engaging content plans including illustrating weekly successes and failures using digital analytic tools.
Oversee a team of digital content producers and ensure they are trained supported and meeting production goals.
Work closely with reporters producers and other newsroom members to identify breaking news stories trends and features that can be developed for digital distribution.
Manage content flow prioritize stories and monitor all digital channels to ensure timely publication and coverage.
Collaborate with marketing and promotions teams to align digital strategies with stationwide initiatives.
Maintain schedule for the digital team
Qualifications/Responsibilities:
At least 5 years of experience developing creating and executing content for broadcast digital and social is required
Knowledge of SEO best practices and social media strategies.
Familiarity with digital publishing tools and content management systems (CMS).
Previous experience with longform storytelling and investigations
BS/BA in Journalism/Communications or equivalent background
Ability to identify evaluate and integrate emerging AI technologies
Knowledge of AIs role in SEO optimization
Must be willing to work in New Orleans LA
Flexible work hours required must be willing and able to work a variety of shifts including but not limited to: mornings afternoons evenings late nights holidays weekends and possible overtime hours.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal
WVUETV/Gray Media Inc. is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Manager
Employment Type
Full-Time
