Director Content Strategy
Director Content Strategy
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$ 150539 - 185378
1 Vacancy
Job Description
Position Overview
In 1913 John D. Rockefeller established The Rockefeller Foundation to use science and technology to solve humanitys toughest problems at their roots rather than alleviate their symptoms with charity. More than a century later we come to work each day with the same ambitious mindset: We can solve todays big problems like climate change and not just settle for small improvements.
Today we are datadriven experts willing to take risks and the long view on the big bets and partnerships needed to scale revolutionary solutions. We remain optimistic about the future because we have seen that it is possible for individuals parties and institutions to work learn and transform the world together.
The Director Content Strategy will direct web content strategy to amplify and promote The Rockefeller Foundations commitment to humanitys wellbeing.By working closely with The Rockefeller Foundations programmatic and creative teams they will take the lead on managing how best to showcase various content types for The Rockefeller Foundation website and its internal content hub. This position will also work closely with the digital team to develop and execute content marketing campaigns that increase brand awareness drive website traffic and generate leads.
Reporting to the Managing Director Multimedia Strategy and Digital Content the ideal candidate will have experience leading content strategy for highvisibility organizations in todays competitive information environment. They will be able to develop and lead web content strategy have a strong understanding of SEO best practices and be adept at using analytics to inform content decisions.
Pay Range:$150539 $185378. This represents the present low and high end of the Foundations pay range for this position. Actual pay will vary based on various factors including but not limited to experience.
Work Schedule: This role is on a hybrid work schedule and required to be in the office on Tuesdays Wednesdays and Thursdays.
Principal Duties and Responsibilities
- Create and execute content and marketing strategies aligned with business goals and objectives.
- Create highquality engaging and optimized content for the foundations website.
- Monitor and analyze content performance and website traffic to continuously improve our content strategy.
- Optimize website content for search engines including title tags meta descriptions and onpage content.
- Develop and execute retention policies for content on external and internal sites.
- Manage relationships with content vendors and consultants.
- Collaborate with program experts writers and other content creators to develop highquality content that engages and informs.
- Create and maintain an editorial calendar to review content regularly and ensure the accuracy of content displayed on the foundations channels.
- Monitor and report on content performance using analytics tools such as Google Analytics LuckyOrange and Screaming Frog; develop recurring reports and dashboards to assess performance.
- Analyze audience needs and utilize SEO best practices to drive engagement and achieve desired results.
- Stay uptodate with industry trends and best practices in content marketing SEO and analytics.
Education Experience and Skills
- Generally expected to have 10 years of experience in content marketing SEO analytics web writing and/or content strategy.
- Bachelors degree in Marketing Communications Journalism or related field.
- Experience with content management systems preferably WordPress or other PHP systems and experience or willingness to learn SharePoint.
- Proven experience managing large websites and contributing to content marketing campaigns.
- Experience managing external agencies and consultants.
- Strong understanding of SEO best practices and ability to optimize website content for search engines.
- Experience using analytics tools such as Google Analytics SEMrush and/or Moz to inform content strategy and website optimization decisions.
- Familiarity with or willingness to learn about paid social and digital media advertising like Google Ads and Google Ad grants.
- Familiarity with channel attribution UTM parameters and Looker dashboards.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team in a fastpaced environment.
- Strong understanding of UI/UX concepts.
- Ability to use KPIs and data to drive strategy and in addition to output on philanthropic initiatives and events for different audiences and sectors.
- Experience managing content for a global audience a plus.
Qualifications and Competencies
- Balances Stakeholders: Anticipates and balances the needs of multiple stakeholders.
- Develops Talent: Develops people to meet both their career goals and the organizations goals.
- Directs Work: Provides direction delegating and removing obstacles to get work done.
- Manages Complexity: Makes sense of complex high quantity and sometimes contradictory information to effectively solve problems.
- Values Differences: Recognizes the value of different perspectives commits to being selfaware and respectful and seeks to learn from new and different voices.
About The Rockefeller Foundation
The Rockefeller Foundation is a pioneering philanthropy built on collaborative partnerships at the frontiers of science technology and innovation that enable individuals families and communities to flourish. We make big bets to promote the wellbeing of humanity. Today we are focused on advancing human opportunity and reversing the climate crisis by transforming systems in food health energy and finance. For more information sign up for our newsletter at http://rockefellerfoundation and follow us on X @RockefellerFdn.
The Rockefeller Foundation offers a comprehensive and competitive benefits package that includes health insurance programs tuition reimbursement and student loan repayment a generous 401K parental leave and various forms of paid time off all to help our employees feel energized cared for and engaged.
As an organization we focus on six values to advance our culture and continue our success. We are dedicated to being Transparent Optimistic Accountable Collaborative Trusted and Equitable. We expect all employees at the Foundation to contribute by developing their unique perspectives and talent challenging conventional wisdom through evidence and reason and amplifying marginalized voices.
The Rockefeller Foundation is committed to the principles of equal employment opportunity and compliance with all federal state and local laws concerning employment discrimination including the Americans with Disabilities Act. To this end the Foundation ensures equal opportunity to all employees and applicants regardless of race color age gender sexual orientation religion marital status national origin or ancestry citizenship lawful alien status physical mental and medical disability veteran status liability for service in the United States Armed Forces or any other protected status.
The Rockefeller Foundation is an Equal Opportunity Employer.
Required Experience:
Director
Employment Type
Full-Time
